Senior Marketing Strategist for Mid-Market Solutions
7 days ago
Intuit's Small Business and Self-Employed Group (SBSEG) is committed to creating innovative solutions that empower prosperity globally. As a Senior Marketing Strategist for Mid-Market Solutions, you will play a pivotal role in developing strategies that meet the evolving needs of mid-market businesses.
About You:
You possess a deep understanding of the mid-market landscape, with 5-8+ years of experience in strategy, product marketing, or product management. Your expertise includes translating market insights into effective product and marketing strategies, influencing cross-functional teams, and driving significant performance results.
With your exceptional communication skills, you can convey complex ideas effectively across various levels of the organization. Your ability to navigate ambiguity and lead without direct authority is invaluable to our team.
About the Role:
In this role, you will partner with segment product marketing, product management, sales marketing, and sales teams to synthesize our ecosystem mid-market strategy into critical channel priorities across audience segments. Your key responsibilities include:
- Maintaining a deep understanding of mid-market businesses through customer interviews, sales calls, and feedback.
- Developing a mid-market segmentation and identifying value pools within subsegments to guide prioritization.
- Synthesizing qualitative and quantitative data from voice of the customer, sales team, product usage, competitive dynamics, and market trends to create product and go-to-market strategies.
- Contribute to pricing and package strategy based on customer and competitive insights as well as business growth targets.
- Presenting learning and recommendations across the organization.
What We Offer:
As a Senior Marketing Strategist for Mid-Market Solutions, you can expect a salary range of $120,000 - $160,000 per year, depending on location and experience. Our comprehensive benefits package includes medical, dental, and vision insurance, 401(k) matching, paid time off, and opportunities for professional growth and development.
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