Marketing Analyst

2 weeks ago

New York, New York, United States Columbia University Full time
Job Summary

Columbia University is seeking a highly skilled Marketing Analyst to join its Office of Alumni Relations & Development. The successful candidate will play a pivotal role in the Marketing Analytics & Performance team, contributing to the analysis of marketing data and the measurement of performance.

Key Responsibilities
  • Evaluate the effectiveness of marketing campaigns by analyzing key performance metrics such as conversion rates, click-through rates, and return on investment (ROI) to measure the effectiveness of marketing initiatives.
  • Use campaign attribution, tagging, measurement solutions, and other performance data to identify and track priority audiences' behavior and marketing campaign performance.
  • Generate and share regular reports on marketing performance, highlighting key metrics and trends. Present findings and recommendations to key stakeholders in a clear and actionable manner.
  • Perform deep audience segmentation, support personalization project, and analyses of marketing campaigns that inform multivariate testing and other dynamic content strategies.
  • Provide recommendations based on data-driven analysis, constituent insights, and insights on customer preferences to optimize marketing campaigns.
  • Assist in overall 'test and learn' agenda through scalable A/B testing experiments that assess the impact of different marketing strategies or elements. Analyze results and recommend adjustments for optimization.
  • Collaborate with the Insights and Analytics team to promote and expand the use of marketing data to support work across the four marketing pillars: awareness, engagement, giving, and loyalty; foster a data-driven marketing culture across the OAD.
  • Design proposals for research studies, such as surveys, focus groups, and competitor analysis, to gather insights that inform constituent-centric marketing strategies and decision-making.
  • Work with third-party vendors to conduct market research and other projects when appropriate.
  • Support the integrity, quality, and accessibility of marketing research data in close partnership with data and technology teams.
  • Keep up to date with emerging marketing data best practices and industry standards to ensure ongoing compliance and best practices.
Requirements
  • A bachelor's degree in marketing, business, statistics, or related field is required.
  • A minimum of four (4) to six (6) years of related work experience (i.e., digital marketing, data science/analytics, business analysis, or marketing performance) required.
  • Proven experience in marketing data analysis and performance measurement.
  • Detail-oriented, with careful attention to data accuracy.
  • Has a strong understanding of cross-channel attribution and connecting success and impact of campaign performance across different platforms (e.g. web, email, social and paid media).
  • Familiarity with A/B testing, campaign attribution, and audience segmentation techniques.
  • Excellent communication and presentation skills. A strong command of presenting data insights to non-technical stakeholders and using appropriate data visualization tools (e.g. PowerBI, Tableau, pivot tables, charts and graphs) to communicate meaningful marketing campaign performance a must.
  • Ability to translate complex data findings into actionable business insights.
  • Excels in collaborating effectively with cross-functional teams, demonstrating a passion for lifecycle marketing and creatively proposing new solutions and ways of thinking.
  • Strong organizational and project management skills.
  • Knowledge of emerging marketing data best practices and industry standards.
Preferred Qualifications
  • Advanced degree desirable.
  • High level of proficiency with analyzing and segmenting data in Excel and other spreadsheet tools; a high degree of flexibility and initiative required. Experience with Google Analytics, Power BI, Tableau, SQL a plus.
  • Experience with enterprise-level CRM tools and marketing automation platforms (e.g., Salesforce) preferred.
Other Requirements
  • Subject to business needs, the Office of Alumni and Development supports a hybrid work arrangement for this position. Options will be discussed during the interview process.
  • Columbia University is committed to the hiring of qualified local residents.

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