Marketing Data Analyst

3 weeks ago


New York, New York, United States TBWA\Chiat\Day Full time
Job Description

We are seeking a skilled Marketing Data Analyst to join our team at TBWA\Chiat\Day. As a Marketing Data Analyst, you will be responsible for transforming vast data sets into actionable insights that drive business growth.

Key Responsibilities:

  • Execute measurement plans for marketing campaigns to ensure accurate data collection and analysis.
  • Support the design, management, and application of third-party research and measurement solutions.
  • Develop campaign reporting that includes data insights, dashboards, and storytelling.
  • Manage mid-level client relationships, providing support on strategy, presentation, and contextualization of results.
  • Ensure timely client-facing and internal reporting.
  • Gather data through various third-party platforms and analytics tools.
  • Work with cross-functional teams to identify opportunities for continuous improvement in reporting and dashboarding processes.

Requirements:

  • Bachelor's degree in statistics, mathematics, economics, engineering, information management, social sciences, or business/marketing-related fields.
  • 1-2 years of experience in a quantitative data-driven field.
  • Strong desire to learn and passion for digital marketing, research, and analytics.
  • Ability to work well with others and collaborate in cross-functional teams.
  • Comprehensive understanding of metrics, including media, measurement analytics, quantitative business measures, and statistics.
  • Interest in helping clients make data-driven decisions.
  • Ability to manage and prioritize multiple concurrent tasks.
  • Clear communication of complex technical ideas to multiple audiences.

Desired Technical Skills:

  • Proficiency with Microsoft Excel and PowerPoint.
  • Exposure to R or Python or other advanced analytics tools.
  • Experience with database design and SQL.
  • Familiarity with marketing and advertising systems and tools, including data visualization, web analytics, ad servers, and social media platforms.

Relocation to New York or Nashville is required for this role. The annual salary range is $50,000 - $60,000, and may vary depending on experience. Other compensation includes relocation costs, health insurance, 401(k), stock purchase, vacation, sick, and personal days, as well as eligibility for disability, life, travel insurance plans, and retirement plans after 30 days of employment.



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