Digital Marketing Strategist

15 hours ago


Columbia, Missouri, United States Zimmer Communications Full time
Job Title: Digital Strategist

Zimmer Communications is seeking a skilled Digital Strategist to drive digital sales growth and develop comprehensive digital marketing strategies.

Key Responsibilities:
  • Collaborate with sales team to identify client needs and develop tailored digital marketing solutions.
  • Conduct market research, competitor analysis, and audience segmentation to inform campaign strategies.
  • Manage digital campaigns across CTV/OTT, Display, Paid Search, Remarketing, and Online Video.
  • Monitor campaign performance, generate insights, and make data-driven optimizations.
  • Provide support and training to sales staff on digital tactics.
Requirements:
  • Bachelor's degree in marketing or related field.
  • 2 years of experience in digital marketing or equivalent.
  • Proven track record of planning and managing targeted display, online video, paid search, and streaming TV advertising campaigns.
  • Understanding of digital marketing metrics and experience analyzing campaign performance.
  • Proficient in Google Suite products.
  • Google Ads Certifications a plus.
About Zimmer Communications:

Zimmer Communications is an equal opportunity employer committed to delivering digital solutions that drive business growth.



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