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Marketing Manager, Cosmoprof North America

2 months ago

Las Vegas, Nevada, United States Informa Group Plc. Full time
About the Role

We are seeking a highly skilled B2B Marketing Specialist to join our team at Informa Group Plc. As a key member of our marketing team, you will be responsible for developing and implementing email marketing strategies to drive event registrations and support sales objectives.

Key Responsibilities
  • Develop and execute email marketing campaigns to engage audiences and drive sales
  • Analyze and report on email campaign performance metrics to identify areas for improvement
  • Collaborate with the sales team to align on support needs and develop sales marketing strategies
  • Compose print and digital sales materials to showcase the value of exhibiting in our shows
  • Own the exhibit customers' journey in our online directory and matchmaking platform
Requirements
  • 5 years of proven work experience in a marketing role
  • Extensive experience creating and executing email marketing campaigns
  • Proficiency in Eloqua and Google Analytics
  • Strong writing and communication skills
  • Ability to analyze data and create reports
What We Offer
  • Competitive compensation package
  • Access to LinkedIn Learning and other development opportunities
  • Health and wellness benefits
  • 401K and matching
  • Generous PTO policy

We are an equal opportunities employer and welcome applications from diverse candidates. If you are a motivated and detail-oriented individual with a passion for marketing, we encourage you to apply.