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Senior UX Research Specialist
2 months ago
About Yahoo:
Yahoo is a prominent global media and technology enterprise that connects millions of individuals worldwide, providing them with access to their interests—from finance and sports to shopping, gaming, and news—through our reliable products, content, and technology.
Company Overview:
Yahoo acts as a trusted guide for a vast audience, assisting them in achieving their online objectives through our renowned product portfolio. For advertisers, Yahoo Advertising delivers comprehensive solutions and robust data to engage with our brands and achieve impactful results.
Team Insight:
The Research team is dedicated to fostering user-centered experiences that connect our users with designers, product managers, engineers, marketing, and editorial teams, promoting empathy and uncovering opportunities to enhance our product offerings.
Position Overview:
We are seeking a seasoned User Experience Research Specialist to join our Yahoo Communications research team. In this role, you will be instrumental in shaping and executing a diverse array of generative and evaluative UX research initiatives throughout the digital product lifecycle.
Your Role:
As a Senior User Experience Research Specialist, your expertise will be vital in empowering product and design teams to make informed, confident decisions while establishing the strategic direction for future products and features. You will collaborate with various stakeholders in a dynamic environment to provide key insights that will influence the next generation of our offerings.
Key Responsibilities:
1. Identify research needs and objectives in collaboration with product, design, and engineering teams to address various product and project requirements throughout the product lifecycle.
2. Work closely with product and design teams to determine research needs and develop optimal studies that tackle relevant issues using appropriate research methodologies (e.g., moderated and unmoderated remote interviews, concept testing, heuristic evaluations, usability tests, surveys, etc.).
3. Select the right research methodologies at the appropriate times and communicate actionable insights effectively to impact business outcomes.
4. Analyze user engagement patterns through A/B testing and experimentation, conducting qualitative studies to identify opportunities for enhancing user retention, and iterating on approaches in collaboration with stakeholders to continuously improve results.
5. Produce compelling deliverables that tell a cohesive story and highlight significant insights, providing a comprehensive perspective for growth with essential product behavioral data.
6. Collaborate and present research findings to multiple teams and leaders across the organization.
Additional Responsibilities:
1. Mentor junior and mid-level UX researchers by offering guidance, feedback, and support to ensure the quality of research work and contribute to the overall success of the research team.
2. Collaborate to establish best practice frameworks, research methodologies, and documentation surrounding research activities.
Qualifications:
- Bachelor's or Master's degree in HCI, Information Systems, Computer Science, Cognitive Science, Economics, Marketing, Psychology, Sociology, or a related field.
- Minimum of 3 years of experience in end-to-end digital product research using mixed methodologies (both qualitative and quantitative) and driving product/design decisions throughout the product development lifecycle.
- Experience in conducting user acquisition/conversion research and retention analysis, synthesizing insights from multi-method studies, including behavioral data.
- Familiarity with A/B testing, experimentation, and behavioral data analysis.
- Experience in an Agile product development environment, balancing the fast-paced nature of generative and iterative research with rigor, and collaborating with internal data analytics.
Preferred Qualifications:
- Experience in research related to AI-powered products and services, exploring user perceptions and interactions.
- Background in market research, trend analysis, and competitive landscapes, identifying potential user segments and new market opportunities.
- Technical knowledge of quantitative research, online surveys, sampling, questionnaire development, and reporting.
Equal Opportunity Statement:
Yahoo is proud to be an equal opportunity workplace. All qualified applicants will receive consideration for employment without regard to age, race, gender, color, religion, national origin, sexual orientation, gender identity, veteran status, disability, or any other protected category.
Compensation and Benefits:
The compensation for this position ranges from $120,000 to $251,250.00 per year, varying based on factors such as location, skills, and experience. The compensation package may also include incentive compensation opportunities and equity incentives. Yahoo offers industry-leading benefits, including healthcare, 401K savings plans, company holidays, vacation, sick time, parental leave, and an employee assistance program.
Work Environment:
Yahoo supports a flexible hybrid work approach, allowing employees to work remotely while also providing opportunities for in-person collaboration when necessary.
