Product Manager Campaign Activation Specialist
3 weeks ago
McDonald's is seeking a highly skilled Product Manager to lead the development and implementation of global market campaign activation. As a key member of our marketing team, you will be responsible for driving product innovation and achieving business goals.
Key Responsibilities- Develop and implement the roadmap and backlog for market campaign activation, aligning with overall business goals and market trends.
- Collaborate with stakeholders to execute experiences that align with the global personalization strategy.
- Drive end-to-end product development, including conducting market research, defining customer requirements, crafting product specifications, and working with engineering and design partners to develop and launch new products and features.
- Work closely with vendors and internal partners, including solutioning, development, and production support.
- Stay up to date with industry trends and technologies to advise product strategy and ensure the product portfolio remains competitive.
- Facilitate release planning, weekly demos with stakeholders, and other Agile practices and ceremonies.
- Collaborate with cross-functional teams and global markets, including engineering, design, marketing, operations, and customer support, to ensure smooth execution of product initiatives.
- Experience in one or more of the following: martech, CRM, digital marketing execution via campaign management tools.
- Capable of finding product solutions that marketers and customers love, in a business that has complex operational and service delivery considerations.
- Confident working in a fast-moving environment, with a willingness to make quick decisions based on continuous prioritization and evolving customer needs.
- Proven track record of successfully launching and handling products throughout their lifecycle.
- Excellent communication and presentation skills, with the ability to optimally communicate sophisticated concepts to both technical and non-technical audiences.
- Bachelor's degree or equivalent work experience.
- Minimum of 4 years of experience in product management.
- Strong leadership skills, with the ability to influence and collaborate with cross-functional teams.
- Proven experience in an agile product management role.
- Proven experience leading cross-functional teams and projects.
- Experience executing digital marketing campaigns utilizing enterprise-level campaign management tools (Salesforce or Adobe Campaign).
- Experience using Braze a plus.
McDonald's is an equal opportunity employer committed to the diversity of our workforce. We promote an inclusive work environment that creates feel-good moments for everyone. McDonald's provides reasonable accommodations to qualified individuals with disabilities as part of the application or hiring process or to perform the essential functions of their job. If you need assistance accessing or reading this job posting or otherwise feel you need an accommodation during the application or hiring process, please contact us. Reasonable accommodations will be determined on a case-by-case basis.
McDonald's provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to sex, sex stereotyping, pregnancy (including pregnancy, childbirth, and medical conditions related to pregnancy, childbirth, or breastfeeding), race, color, religion, ancestry or national origin, age, disability status, medical condition, marital status, sexual orientation, gender, gender identity, gender expression, transgender status, protected military or veteran status, citizenship status, genetic information, or any other characteristic protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Nothing in this job posting or description should be construed as an offer or guarantee of employment.
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