Digital Optimization Specialist: Enhancing E-commerce Experiences

2 days ago


Cleveland, Ohio, United States JOANN Stores Full time

Company Overview

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We are a leading fabric and craft retailer, dedicated to providing exceptional products and services to our customers. Our team is passionate about delivering innovative solutions that meet the evolving needs of our customers.

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Job Summary

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As a Digital Optimization Analyst at JOANN Stores, you will play a pivotal role in enhancing our e-commerce experiences. You will be responsible for developing and executing strategies to optimize search campaigns globally, improving site taxonomy and attribution, and championing customer engagement initiatives.

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Responsibilities

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  • Improve onsite search and browse experience by driving relevant results and increasing conversion rates.

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  • Perform keyword research, site auditing, and recommend on-page optimizations to grow organic search rankings and traffic.

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  • Influence site navigation and taxonomy through research and understanding of customer journeys.

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  • Introduce new onsite search and navigation functionality through collaboration with cross-functional teams.

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  • Develop search measurement goals, dashboards, monitor search metrics and KPIs, and present results.

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  • Stay current with the latest e-commerce trends and technology to keep our site competitive.

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Requirements

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To succeed in this role, you will need:

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  • A Bachelor's Degree in Merchandising, Business, Marketing, or Communication.

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  • 4+ years of retail experience in e-commerce, omni-channel, merchandising, or marketing.

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  • Proven experience successfully driving search, browse, or SEO and expertise with keyword research tools (SEMrush, MOZ, Similar Web).

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Benefits

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We offer a comprehensive benefits package, including medical, dental, and vision benefit plans, company-paid basic life insurance, long-term disability, and paid time off.

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The estimated salary for this position is $85,000 - $110,000 per year, depending on location and experience.

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About JOANN Stores

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We are an equal employment opportunity employer and an at-will employer. This job summary is intended to be brief and does not list all duties for this position.

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This role requires in-person attendance 4 days a week at our Store Support Center located in Hudson, OH. Flexibility to work remotely when requested is determined by management and business needs.



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