Vice President Director of Account Planning

2 weeks ago

New York, New York, United States Digitas Health Full time
Job Title: Vice President Director, Account Planning

At Digitas Health, we're seeking a seasoned Vice President Director, Account Planning to join our team. As a key member of our Account Planning team, you'll play a critical role in uncovering breakthrough customer insights and helping our teams turn them into innovative marketing ideas.

About the Role

The ideal candidate will have at least 8 years of experience developing customer insight in a marketing, creative agency, or professional services firm. You'll be responsible for leveraging customer insight to help the team come up with great creative marketing ideas, identifying high-impact opportunities for developing creative customer insight, and creating innovative approaches for coming up with customer insight.

Key Responsibilities
  • Leverage customer insight to drive creative marketing ideas
  • Identify high-impact opportunities for developing creative customer insight
  • Create innovative approaches for coming up with customer insight
  • Determine where and how in-depth insight about the consumer's attitude and behavior can help make our clients' marketing more successful
  • Partner with our primary researchers, internal analysis group, and client data/research organizations to maximize their work's customer insight and marketing program application value
  • Optimize the impact of customer insight in the creative/program development process by inspiring and partnering with creatives on your team
  • Lead team brainstorms and build productive collaboration and enable successful teamwork
Qualifications
  • At least 8 years of experience working in marketing or strategic services organizations
  • Qualitative research experience applying qualitative research techniques
  • Familiarity with interpreting and applying quantitative research
  • Undergraduate degree in a discipline like history, American studies, political science, anthropology/sociology, journalism, or psychology
  • Familiarity with segmentation, analytics, and media research tools
  • Passion and empathy for the consumer's perspective
  • Avid follower of how marketing is evolving
  • Experience applying insight to marketing program development
  • Experience helping creative teams understand an insight and translate it into creative magic
About Digitas Health

Digitas Health is the Agency of Now, a global connected-health agency purpose-built for marketing today. We specialize in helping health brands navigate a complex and shifting media environment to create deeper, more relevant connections with their consumer and professional customers. As a member of the Publicis Health network, we offer a collaborative and inclusive work environment that values diversity and promotes growth and development.

We provide robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

We're committed to fostering belonging and creating equitable and inclusive experiences for all talent. If you require accommodation or assistance with the application or onboarding process, please contact us.

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