Assistant Brand Manager
6 days ago
Enesco LLC is seeking a highly motivated and detail-oriented Assistant Brand Manager to support the development and execution of marketing plans for our global brand portfolio.
Key Responsibilities:
- Collaborate with cross-functional teams to drive brand awareness, market share, and consumer engagement.
- Assist in the development of annual brand plans, including brand positioning, messaging, and marketing objectives.
- Analyze historical product launch data, brand sales performance, market trends, and consumer insights to inform marketing strategies.
- Identify new product concepts and opportunities, and collaborate with the product development team to manage the new product introduction process.
- Manage the lifecycle of assigned brands and products, with a focus on growth and profitability.
- Evaluate the product/category portfolio and advise on changes to the overall portfolio.
- Prepare reports and presentations for management to support decision-making.
- Support selling efforts as a brand ambassador for shows, events, promotions, and dedicated sales calls.
- Collaborate with internal and external stakeholders to ensure consistent brand communication across all touchpoints.
- Support the planning, development, and execution of marketing campaigns across B2C and B2B platforms.
Requirements:
- Bachelor's degree in marketing, business, or a related field.
- Strong analytical skills, with the ability to draw conclusions, make recommendations, and present ideas to management.
- Innovation and the ability to envision new programs, processes, and products.
- Proficiency with Microsoft Office and fundamentals of computer skills.
About Enesco:
Enesco LLC is an international global leader operating under the brand and portfolio trade names of Enesco Gift and Department 56. We design, license, produce, and distribute creative, fun, and engaging high-quality gifts and home décor items for every occasion.
Why Join Enesco:
As an Assistant Brand Manager at Enesco, you will have the opportunity to develop your skills in brand management, market analysis, and campaign execution. You will work closely with cross-functional teams to drive brand awareness, market share, and consumer engagement.
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