Global Consumer Channel Marketing Manager
3 weeks ago
About the Role:
We are seeking a skilled Marketing Manager to join our Global Consumer Channel team. In this role, you will be responsible for managing channel partner marketing relationships, developing marketing strategies, and executing programs to drive business growth.
Key Responsibilities:
- Channel Partner Management: Collaborate with global marketing teams to create channel-specific marketing collateral, campaigns, and promotions. Manage North America consumer channel partner marketing relationships, including distributors, resellers, and retailers.
- Marketing Strategy Development: Help develop marketing framework and programs with the channel to determine what sets our products apart. Identify data-informed short-term and long-term marketing strategies, evaluate tradeoffs, and prioritize collaboration and trust with customers, partners, and the field.
- Co-Marketing Initiatives: Partner with Channel Sales Teams to develop co-marketing motions with top partners and support MDF process. Collaborate on joint marketing plans with channel partners to drive demand generation and sales.
- Performance Monitoring: Produce a monthly consumer/retail channel report covering market insights, sales, promotional results, and upcoming actions. Monitor channel performance metrics and adjust strategies as needed to optimize partner success.
- Event Planning: Execute a strategic plan to support channel partners, identify priority channel events, and incorporate them into marketing plans. Work across marketing, sales, and product management teams to align strategy and supporting event activities.
Requirements:
- Bachelor's Degree: In Communications, Marketing, Public Relations, or related field.
- Work Experience: 3+ years of experience in marketing or related field.
- Preferred Qualifications: Proven track record of driving revenue growth through effective channel enablement and strategies. Strong understanding of PC industry trends, products, and competitive landscape.
Salary Range: $120,000 - $180,000 per year, based on location and experience. This is an office-based position located in San Diego, CA, and requires estimated 30-40% travel.
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