Marketing Director

5 days ago

Irvine, California, United States Taco Bell Private Full time
About the Job

The Marketing Director is a key role that will oversee the marketing strategy for Taco Bell Latin American & the Caribbean (LA&C). This position is responsible for building the future of the brand in the region, driving Taco Bell's unique culture, and acting as a brand ambassador and a key influencer. This role will have a direct report and be responsible for coaching and supporting marketing leads across the region.

Key Responsibilities
  • Deliver bold vision to grow brand across multiple countries, inspiring and influencing vision to cross-functional leadership and franchisee partners.
  • Create regional marketing strategy to drive topline sales, leveraging consumer insights and data analytics.
  • Lead the Regional Marketing Fund, driving development and alignment of regional calendar, including product innovation, managing budget, organizing and hosting regional meetings.
  • Build and sustain strong franchise relationships, building capability with their teams to drive business growth and profitability via development of targeted marketing plans.
  • Understand local cultures and consumer behaviors to build brand awareness, relevance, and affinity.
  • Collaborate with Technology teams to develop and implement best-in-class digital consumer experiences.
  • Lead the brand launch in new markets across LA&C via consumer research, brand strategy, menu development, and launch campaigns.
  • Actively coach and develop direct report, promoting a culture of collaboration and recognition.
  • Extensive international travel to perform market visits and franchise meetings as needed.
Requirements
  • Highly motivated individual with a passion for driving results and transformational change.
  • Big, strategic thinker who isn't afraid of getting involved in the details.
  • Inspirational leader with proven ability to influence, collaborate, and build strong relationships with internal and external teams.
  • Bachelor's Degree required, MBA preferred in business, marketing, or related field.
  • Minimum 10 years preferred of relevant experience.
  • Experience in QSR/restaurant industry, CPG, marketing/advertising agency, or multi-channel retail industry - international and/or franchised business experience highly recommended, experience in Latin America a plus.
  • A strong grasp of key business and industry drivers and a track record of capitalizing on identified consumer trends, insights, and data analytics to develop creative/breakthrough business-building strategies.
  • Impactful and articulate communicator with ability to conduct business (read, write, and present) in fluent Spanish and English. Familiarity with Latin American culture preferred.
What We Offer
  • Hybrid work schedule and year-round flex day Friday.
  • Onsite childcare through Bright Horizons.
  • Onsite dining center and game room (yes, there is a Taco Bell inside the building).
  • Onsite dry cleaning, laundry services, carwash.
  • Onsite gym with fitness classes and personal trainer sessions.
  • Up to 4 weeks of vacation per year plus holidays and time off for volunteering.
  • Tuition reimbursement and education benefits.
  • Generous parental leave for all new parents and adoption assistance program.
  • 401(k) with a 6% matching contribution from Yum Brands with immediate vesting.
  • Comprehensive medical & dental including prescription drug benefits and 100% preventive care.
  • Discounts, free food, swag, and... honestly, too many good benefits to name.

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