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Product Marketing Manager

1 month ago

Austin, Texas, United States IBM Full time
About the Role

We are seeking a talented Product Marketing Manager to join our Software Marketing & Communications team at IBM. As a key member of our team, you will be responsible for developing and executing product marketing strategies to drive business growth and revenue.

Key Responsibilities
  • Develop and execute product marketing plans to drive business growth and revenue
  • Collaborate with cross-functional teams, including marketing, product management, and sales to align on product marketing strategies
  • Lead product marketing initiatives to accelerate the path to product marketing excellence
  • Develop and maintain product marketing artifacts, including product positioning, messaging, and launch plans
  • Measure and analyze product marketing performance to inform future strategies
Requirements
  • Experience in product or B2B marketing
  • Experience creating marketing business plans
  • Interest in software products, including generative AI, hybrid cloud, data and analytics, security, supply chain, or sustainability
  • Strong communication and collaboration skills
  • Ability to work in a fast-paced environment and prioritize multiple tasks
About IBM

IBM is a leading technology and consulting company that is committed to creating a diverse and inclusive environment. We believe that our employees are our greatest asset and are dedicated to providing opportunities for growth and development. As an IBM employee, you will have access to a comprehensive benefits package, including health insurance, retirement plans, and paid time off.

What We Offer
  • A competitive salary and benefits package
  • Opportunities for growth and development
  • A dynamic and inclusive work environment
  • Access to cutting-edge technology and tools