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Digital Asset Strategist

1 month ago

New York, New York, United States Fireblocks Full time

The world of digital assets is accelerating in speed, magnitude, and complexity, opening the door to new ways for leveraging the blockchain.

Fireblocks' platform and network provide the simplest and most secure way for companies to work with digital assets and it trusted by some of the largest financial institutions, banks, globally-recognized brands, and Web3 companies in the world, including BNY Mellon, BNP Paribas, ANZ Bank, Revolut, and thousands more.

As our Creative Director, you'll be the mastermind behind Fireblocks' brand identity.

You'll shape and execute bold, innovative creative strategies across all channels—from our website and marketing campaigns to events and beyond.

You'll also manage a network of global creative talents, guiding them to execute on your vision and make our brand unforgettable.


Key Responsibilities:

Brand Strategy

Develop and unleash a brand strategy that aligns with our business objectives, resonates with our target audience, and sets us apart in the crowded tech and financial landscape.

Re-establish and evangelize brand guidelines that ensure consistency across every medium and every interaction.



Creative Leadership:

Oversee the creative process from idea to execution, ensuring our brand is brought to life in a way that's both visually stunning and strategically sound.

Create and refine templates, ensuring the team has the tools and resources to consistently produce high-quality, on-brand content across product marketing, campaigns, web projects and more.

Manage the visual storytelling across all platforms, ensuring a cohesive and engaging brand experience.



Talent Management

Cultivate and manage a global network of creative agencies, freelancers, and production partners.

Develop a resource management & team hiring plan.



Drive Creative Campaigns:

Conceptualize and lead the development of innovative campaigns that captivate our audience and elevate our brand.

Ensure all creative content is delivered on time, within budget, and meets our high standards of quality and creativity.



Drive Performance & Innovation:

Analyze the effectiveness of creative strategies and campaigns, using insights to optimize and refine our approach.

Stay informed about industry trends, technologies, and best practices to keep our creative strategies fresh and relevant.



Requirements:

5+ years of creative marketing experience in B2B tech software

Proven track record of developing and executing successful brand and creative strategies, as well as managing a network of global resources.

Strong portfolio showcasing a range of creative work and successful campaigns.

Excellent leadership, communication, and project management skills.

Proficiency in design software, digital marketing tools and platforms.

Strong collaborator and easy to work with across time-zones

Strong analytical skills and the ability to leverage data to drive brand decision-making.

Self-starter with the ability to work independently, prioritize and get things done.

For employees hired to work remotely from New York, or from our NYC HQ, Fireblocks is required by law to include a reasonable estimate of the compensation range for this role.

This range is specific to New York City, and takes into consideration a wide range of factors that are reviewed when making a hiring decision, such as years of experience, skills, and other business needs.

It is not typical for a candidate to be hired at or near the top of the pay range and each compensation decision is dependent on each individual case.

A reasonable base salary range estimate for this position is $150,000-$200,000.

The base salary is one component of the total compensation package, which for some roles may include a target bonus, a very competitive equity grant, and very generous benefits.

While we believe competitive compensation is a critical aspect of you deciding to join us, we do hope you also spend time considering why our mission and culture are right for you.

We are creating something transformational here, and we hope you are as excited about the future as we are.

Fireblocks' mission is to enable every business to easily and securely access digital assets and cryptocurrencies.

In order to do that, we strongly believe our workforce should be as diverse as our clients, and this is why we embrace diversity and inclusion in all its forms.