Senior Marketing Analyst

4 weeks ago

Dallas, Texas, United States January Digital Full time
About January Digital

January Digital is a Marketing Leadership Company that solves business challenges through media excellence, strategic guidance, and actionable analytics. Our agency team handles full-funnel media planning, execution, and optimization, while our consulting team offers true strategic leadership for building successful marketing agencies. All our work is supported by a strong foundation of data and actionable insights, ensuring our clients achieve their goals.

Our Mission

We strive to build a company that improves the lives of our clients, our people, and the world around us. Our philanthropy program, WORKS, ensures we have an outsized impact on our surrounding communities through financial and volunteering efforts. Our Well Works program focuses on the mental, physical, and spiritual health of our employees, offering required minimum PTO, an annual wellness stipend, fully paid healthcare, and more.

Why Join Us?

As a Senior Marketing Analyst at January Digital, you will play a pivotal role in driving our data-driven marketing strategies. You will transform complex data into actionable insights, empowering our media strategists and leadership to make informed decisions that enhance marketing performance and optimize strategic efforts. You will collaborate closely with Data Engineering to ensure data integrity and leverage proprietary data to uncover innovative marketing opportunities.

Responsibilities
  • Partner with Data Engineering to optimize data tracking/quality and drive data warehouse improvements;
  • Find innovative ways to use proprietary data for advanced analytics and marketing strategy purposes;
  • Apply expertise in quantitative analysis and data visualization to tell the story behind the numbers and provide recommendations to media strategists and leadership;
  • Design and analyze A/B tests to drive KPI improvements;
  • Provide actionable results that the business can leverage to set strategic direction and make day-to-day decisions;
  • Translate business requirements into engineering requirements and coordinate with Data Engineering to build out the solutions;
  • Analyze marketing and customer acquisition data and provide valuable, data-centric insights and solutions;
  • Develop standardized and ad hoc reports to inform business decisions, with an emphasis on automation and scalability;
  • Ensure IT leadership is appropriately informed of performance or other issues;
  • Develop insights that can be used to drive optimizations across all channels;
  • Maintain a detailed understanding of all marketing data sources and legacy queries for effective data analysis;
  • Work across different teams and stakeholders, both internal and external;
  • Help create test strategy and measurement plans;
  • Analyze and report on funnel metrics and campaign effectiveness, including traffic, acquisition, conversion, and return on marketing investment;
  • Present insights to stakeholders.
Requirements
  • 5+ years of experience;
  • Flexibility to deal with rapidly changing, time-constrained projects;
  • Effective communication skills to present information to technical and non-technical audiences;
  • Knowledge of and curiosity to stay current on industry analytical trends;
  • Experience developing and maintaining reports in Retool or other data visualization tools;
  • Experience working with data from marketing platforms such as Google Ads, Meta, Instagram, YouTube, LinkedIn, etc.
Benefits & Perks

January Digital offers a competitive and equitable pay, 401k matching, and bi-annual bonus eligibility. We also offer flexible PTO and Half-Day Fridays, philanthropic efforts and paid time off to volunteer, fully covered medical, dental, and vision insurance, an annual wellness stipend, and a hybrid work environment with stunning NYC and Dallas offices. Additionally, we offer a suite of parental benefits, including generous paid leave, a 529 scholarship fund, Milk Stork, and a fully stocked mother's room.

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