Product Category Manager
20 hours ago
RUDIS is seeking a seasoned Category Manager to oversee the entire lifecycle of a specific product category, from development to sales performance. As a key member of our product team, you will be responsible for managing product assortment, pricing, marketing, and sales analysis to drive sales, margins, and overall profitability.
Key Responsibilities:- Product Strategy & Development:
- Develop and execute product strategies to drive category growth and profitability.
- Collaborate with designers, developers, and marketing teams to create products that meet business goals and resonate with core consumers.
- Conduct market research and consumer insights analysis to inform product strategy and category management.
- Define and manage product assortment to ensure a balance of innovation, quality, and consumer demand.
- Sales & Performance Management:
- Own the P&L for the success of your category, focusing on driving sales, margins, and overall profitability.
- Set ambitious sales targets and develop strategies to achieve them, optimizing product offerings to drive category growth.
- Analyze sales data and trends to inform decisions on pricing, product assortment, and promotional strategies.
- Collaborate with sales and marketing teams to creatively sell slow-moving products to meet business objectives and sales goals.
- Marketing Collaboration:
- Collaborate with marketing teams to create compelling campaigns that effectively position and promote products.
- Ensure marketing efforts align with the product's unique selling propositions and target consumers.
- Develop go-to-market strategies, product launches, and promotional activities that support category success.
- Product Communication:
- Develop product descriptions that highlight key features, benefits, and the unique value proposition of each product.
- Ensure consistency in product messaging across all channels.
- Effectively communicate and deliver the product story to marketing and sales teams.
- Market Monitoring & Strategic Planning:
- Monitor market trends and consumer behavior to stay ahead of industry shifts and inform product strategy.
- Engage in high-level strategic planning to drive category growth and profitability.
- Provide strategic input on inventory management to ensure optimal stock levels and minimize excess inventory.
Requirements:
- Bachelor's degree in Merchandising, Marketing, Business, or a related field.
- 5+ years of experience in product management, merchandising, or a similar role in the athletic apparel or footwear industry.
- Strong understanding of market trends, consumer behavior, and competitive landscape in the sports or athletic apparel sector.
- Confident and self-motivated with the ability to work independently and drive results without daily management.
- Proven track record of driving sales and achieving business goals in a fast-paced environment.
- Excellent communication and collaboration skills, with the ability to work effectively across teams and lead initiatives.
- Creative mindset with a keen eye for product design and storytelling.
- Ability to analyze data and make informed decisions to optimize product performance.
About RUDIS:
RUDIS is a leader in the wrestling apparel and footwear industry, committed to delivering innovative and high-quality products that resonate with athletes and fans alike. We are passionate about the sport and driven to support wrestlers with products that enhance their performance and express their identity.
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