Product Category Manager

20 hours ago


Marysville, Ohio, United States RUDIS Full time
Category Manager Job Summary

RUDIS is seeking a seasoned Category Manager to oversee the entire lifecycle of a specific product category, from development to sales performance. As a key member of our product team, you will be responsible for managing product assortment, pricing, marketing, and sales analysis to drive sales, margins, and overall profitability.

Key Responsibilities:
  • Product Strategy & Development:
    • Develop and execute product strategies to drive category growth and profitability.
    • Collaborate with designers, developers, and marketing teams to create products that meet business goals and resonate with core consumers.
    • Conduct market research and consumer insights analysis to inform product strategy and category management.
    • Define and manage product assortment to ensure a balance of innovation, quality, and consumer demand.
  • Sales & Performance Management:
    • Own the P&L for the success of your category, focusing on driving sales, margins, and overall profitability.
    • Set ambitious sales targets and develop strategies to achieve them, optimizing product offerings to drive category growth.
    • Analyze sales data and trends to inform decisions on pricing, product assortment, and promotional strategies.
    • Collaborate with sales and marketing teams to creatively sell slow-moving products to meet business objectives and sales goals.
  • Marketing Collaboration:
    • Collaborate with marketing teams to create compelling campaigns that effectively position and promote products.
    • Ensure marketing efforts align with the product's unique selling propositions and target consumers.
    • Develop go-to-market strategies, product launches, and promotional activities that support category success.
  • Product Communication:
    • Develop product descriptions that highlight key features, benefits, and the unique value proposition of each product.
    • Ensure consistency in product messaging across all channels.
    • Effectively communicate and deliver the product story to marketing and sales teams.
  • Market Monitoring & Strategic Planning:
    • Monitor market trends and consumer behavior to stay ahead of industry shifts and inform product strategy.
    • Engage in high-level strategic planning to drive category growth and profitability.
    • Provide strategic input on inventory management to ensure optimal stock levels and minimize excess inventory.

Requirements:

  • Bachelor's degree in Merchandising, Marketing, Business, or a related field.
  • 5+ years of experience in product management, merchandising, or a similar role in the athletic apparel or footwear industry.
  • Strong understanding of market trends, consumer behavior, and competitive landscape in the sports or athletic apparel sector.
  • Confident and self-motivated with the ability to work independently and drive results without daily management.
  • Proven track record of driving sales and achieving business goals in a fast-paced environment.
  • Excellent communication and collaboration skills, with the ability to work effectively across teams and lead initiatives.
  • Creative mindset with a keen eye for product design and storytelling.
  • Ability to analyze data and make informed decisions to optimize product performance.

About RUDIS:

RUDIS is a leader in the wrestling apparel and footwear industry, committed to delivering innovative and high-quality products that resonate with athletes and fans alike. We are passionate about the sport and driven to support wrestlers with products that enhance their performance and express their identity.



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