Content Marketing Manager

2 days ago

Seattle, Washington, United States MiiR Holdings Full time
About MiiR Holdings

MiiR Holdings is a design-forward and generosity-driven brand creating thoughtfully designed drinkware. Our products enhance the small moments and elevate simple rituals by combining beauty, performance, and sustainability. As a Certified B Corp, Climate Neutral Certified brand, Certified Evergreen company, and 1% for the Planet member, we're committed to making a positive impact.

Job Title: Content Marketing Manager

We're seeking a highly skilled Content Marketing Manager to join our team. As a key member of our marketing department, you'll be responsible for developing and executing our content marketing strategy, creating engaging content, and collaborating with internal teams to drive business growth.

Key Responsibilities:
  • Design and implement a comprehensive content marketing strategy aligned with business goals, target audience, and brand voice.
  • Develop, write, and manage high-quality content, including blog posts, articles, social media updates, email newsletters, whitepapers, case studies, infographics, videos, and more.
  • Plan and execute brand and product content marketing campaigns to drive traffic, generate leads, and increase brand visibility.
  • Measure campaign performance and adjust strategies to maximize results.
  • Identify and collaborate with ambassadors, influencers, affiliates, industry experts, and content partners to expand reach and credibility.
  • Manage the content calendar to ensure consistent and timely delivery of content across various channels.
  • Optimize content for SEO and track performance using analytics tools to measure the effectiveness of content and make data-driven decisions.
  • Work closely with the marketing, product, sales, impact, and customer support teams to ensure content aligns with brand messaging and supports cross-functional goals.
  • Monitor and respond to audience feedback and engagement on content channels to foster a strong community and drive brand loyalty.
  • Maintain a consistent brand voice and style across all content to strengthen brand identity.
  • Conduct market research to stay up-to-date with industry trends and competitors, and adjust content strategies accordingly.
  • Create and manage budgets relative to the work, including allocating resources effectively, tracking expenditures, and ensuring ROI on marketing investments.
Requirements:
  • Bachelor's degree in Marketing, Communications, Journalism, or a related field.
  • 3+ years of experience in content marketing, journalism, or a related role.
  • Exceptional writing, editing, and proofreading skills with a keen eye for detail.
  • Proficiency in content management systems (CMS) and marketing automation tools.
  • Demonstrated ability to leverage AI tools and technologies to streamline content creation and optimization processes.
  • Strong understanding of SEO principles and best practices.
  • Excellent project management skills with the ability to manage multiple projects and deadlines.
  • Experience with social media platforms (LinkedIn, Meta, YouTube, Pinterest, TikTok, WhatsApp preferred) and strategies.
  • Analytical mindset with the ability to interpret data and make data-driven decisions.
  • Creative thinker with the ability to generate innovative content ideas.
  • Strong interpersonal and communication skills with internal teams and external parties.
  • Growth mindset.
  • Experience in the CPG industry is preferred.
  • Familiarity with graphic design and video editing tools is preferred.

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