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Content Marketing Specialist

2 months ago

Seattle, Washington, United States Transitions Elite Full time
Job Overview

We are seeking a highly skilled Content Marketing Specialist to join our team at Transitions Elite. As a dynamic and innovative company, we are dedicated to helping Veterinary Optometry and Dental practice owners maximize sale prices and connect with top buyers.

Key Responsibilities
  • Content Strategy Development: Design and implement content strategies that align with our business goals and target audience needs, driving engagement and brand visibility.
  • Editorial Calendar Management: Develop and oversee an editorial calendar to ensure timely and consistent content delivery across all platforms, maximizing reach and impact.
  • Content Creation: Write, edit, and oversee the production of high-quality content, including blog posts, white papers, newsletters, and case studies, that resonates with our audience.
  • Content Performance Analysis: Monitor and analyze content performance using data-driven insights to refine strategies and improve engagement, ensuring a strong return on investment.
  • SEO Optimization: Collaborate with the SEO team to ensure all content is optimized for search engines, driving organic traffic and improving rankings.
  • Content Distribution: Manage the distribution of content across various channels, including email, social media, and the company website, to maximize reach and impact.
  • Cross-Functional Collaboration: Work closely with the marketing, design, and product teams to ensure content aligns with overall brand messaging and marketing objectives.
  • Market Research: Conduct research to stay updated on industry trends, competitor strategies, and audience preferences to inform content development.
  • Content Library Management: Maintain an organized content library and ensure all content is accessible and up-to-date.
Requirements
  • Proven experience in content marketing, content creation, and editorial management.
  • Strong writing and editing skills with the ability to produce clear, engaging, and persuasive content.
  • Familiarity with SEO best practices and experience optimizing content for search engines.
  • Experience with content management systems (CMS), preferably WordPress.
  • Analytical mindset with the ability to use data to inform content strategy and measure performance.
  • Excellent organizational skills and ability to manage multiple projects simultaneously.
  • Collaborative spirit and strong communication skills to work effectively across teams.
  • Flexibility to work in a fast-paced environment and adapt to changing priorities.
Benefits
  • Competitive salary with performance-based incentives.
  • Opportunities for career growth in a rapidly growing company.
  • Flexible working hours and the option to work remotely.
  • Supportive work environment that fosters professional development and creativity.