Marketing Strategist for Scalable Growth

5 days ago


New York, New York, United States Rockstar Full time

At Rockstar, we're transforming mental health services for autistic and neurodivergent adults. Our innovative autism assessment provides life-changing diagnoses, paired with individualized therapy and community support to foster belonging and connection.

We're seeking a dynamic growth marketing professional to join our team as their first full-time marketing hire. This role is pivotal in scaling our services to millions of clients nationwide. Reporting directly to the CEO and working closely with the founding team, you'll be hands-on with analytics and creative strategy, defining growth marketing as a function.

Key responsibilities include:

  • Developing growth marketing strategy: Collaborate with the CEO and founding team to define marketing strategy and priorities, focusing on increasing client volume and reducing CAC.
  • Creative production and testing: Establish creative production processes, manage stakeholders to develop assets, and relentlessly test to find winning creatives.
  • Owning the paid-ad budget: Manage and optimize the ad budget by reallocating spend across channels, adjusting bids, and analyzing performance data.
  • Launching new channels: Identify where potential clients are, design and execute channel tests, and evaluate their efficiency and scalability.
  • Scaling successful channels: Take existing channels from inception to large-scale operations.
  • Optimizing the funnel: Analyze campaign data to improve conversion rates and design experiments to enhance performance.

We offer an estimated salary range of $80,000 - $110,000 per year, commensurate with experience. If you're motivated by creating meaningful change and thrive in high-growth environments, we'd love to hear from you.

About You

  • Experienced: 4-6+ years in performance or growth marketing with a proven track record of managing channels at scale; experience in high-growth startups preferred. Healthcare or wellness experience is a plus.
  • Adaptable: Thrives in the ambiguity of an early-stage environment and excels at taking ownership.
  • Data-driven: Analytical, first-principled thinker capable of designing experiments and identifying key metrics to drive insights.
  • Resilient: Gritty, scrappy, and action-oriented with the ability to persevere through challenges.
  • Mission-aligned: Motivated by the opportunity to create meaningful change.


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