Marketing Generalist

2 weeks ago

Miami, United States Egon Zehnder Full time
About the Role

We are seeking an experienced Marketing Generalist to join our US team at Egon Zehnder. As a key member of our marketing team, you will play a critical role in supporting the execution of our US marketing strategy, with a focus on events and partnerships.

Key Responsibilities
  • Work closely with the Head of US Marketing and Global Marketing Team to provide marketing resources and support to US colleagues, focusing on developing trusted relationships with senior executives through brand, content, social media, partnerships, and events.
  • Collaborate with the Head of US Marketing, US Leadership, and other key stakeholders to understand competitive landscapes and contribute to business development strategy around marketing planning and positioning.
  • Work with US leadership to establish best KPIs for tracking ongoing activity and optimize digital tools to efficiently work with Global Marketing team to build comprehensive tracking for key metrics.
  • Evaluate opportunities for external partnerships and sponsorships and provide guidance to US colleagues on selection of sponsorship opportunities, including to specific regions or verticals.
  • Work with colleagues throughout the US to establish event planning best practices, socializing, and raising awareness of those practices to create a more consistent event experience and a measurable ROI.
  • Serve as primary project manager and coordinator for larger, complex US-based marketing campaigns by providing guidance on marketing integration best practices and following up on support needs.
  • Oversee additional projects as necessary to ensure proper management and optimization of marketing investments as part of the overall go-to-market strategy for Egon Zehnder US.
  • Collaborate with colleagues across digital, CX, and business development-focused disciplines to ensure that data and reporting from marketing activity supports other US growth initiatives at the Firm.
Requirements
  • As this is a new role both within the US team and the Global Marketing team, the ideal candidate will be organized, resourceful, results-oriented, and adaptable to change.
  • A curiosity for learning new marketing skills is beneficial, while a previous background in coordinating in-person marketing events and gatherings is preferred.
  • Minimum Qualifications: Bachelor's Degree with 3-5 years Generalist B2B Marketing Experience.
  • Previous experience planning and executing multi-channel marketing campaigns is essential, with specific emphasis on in-person events, content strategy, digital marketing, social media, and PR/comms.
  • Strong track record of collaboration - the ideal candidate will be a team player with proven success working with and influencing a broad cross-section of internal stakeholders on complex projects, ideally in a global or distributed environment.
  • Project Management Experience - candidates should have previous experience coordinating and overseeing multiple projects with diverse stakeholders on a tight timeline.
  • Digital and Data-Driven Experience - Candidates should have previous experience tracking activities via CRM and/or Marketing automation platforms and be able to think creatively and dynamically about how to improve and optimize reporting platforms.
  • Previous event planning experience - whether by way of conferences, trade shows, social events, or business development, candidate should have direct experience organizing and coordinating external events, optimizing experience for attendees, and promoting brand awareness through event activities.
  • Global citizen with sensitivity to culture, people, and styles, with an ability to flex accordingly for success.
About Egon Zehnder

Egon Zehnder is the world's preeminent leadership advisory firm, inspiring leaders to navigate complex questions with human answers. We help organizations get to the heart of their leadership challenges and offer honest feedback and insights to help leaders realize their true being and purpose.

We are built on a foundation that supports partnership in the truest sense of the word and aligns our interests with the interests of our clients. Our 560 consultants across 64 offices and 36 countries are former industry and functional leaders who collaborate seamlessly across geographies, industries, and functions to deliver the full power of the Firm to every client, every time.

We partner closely with public and private corporations, family-owned enterprises, and non-profit and government agencies to provide executive search, leadership solutions, CEO search and succession, board advisory, and diversity, equity & inclusion.

We believe that together we can transform people, organizations, and the world through leadership.

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