CRM Marketing Manager

2 weeks ago

Sioux Falls, South Dakota, United States IRA Financial Full time
Job Title: CRM Marketing Manager

At IRA Financial, we are seeking a highly skilled CRM Marketing Manager to join our team. As a key member of our marketing department, you will be responsible for managing and maintaining our Salesforce platform, creating and refining automated lifecycle journeys, and designing database marketing strategies.

Responsibilities:
  • Manage and maintain Salesforce environment, including user accounts, security settings, system performance, and system configurations.
  • Create and refine automated lifecycle journeys and on-off campaigns across email, direct mail, SMS, and other CRM channels to increase conversion, retention, and customer lifetime value (LTV).
  • Design database marketing strategies based on behavior, segmentation, and lifecycle stages.
  • Analyze campaign performance, identifying opportunities for A/B testing and ongoing optimization.
  • Build cross-functional relationships internally, working closely with Sales, Customer Service, and other internal teams.
  • Customize Salesforce objects, fields, record types, page layouts, and workflows to align with business requirements.
  • Provide day-to-day support to Salesforce users, including troubleshooting issues and answering queries.
  • Oversee data import, export, and data quality management within Salesforce to ensure accuracy and consistency of customer relationship management (CRM) data.
  • Create and manage reports and dashboards to support decision making and monitor key performance indicators.
  • Collaborate with stakeholders to gather requirements and translate them into Salesforce solutions.
  • Lead the planning and execution of Salesforce-related projects, including system upgrades, integrations, and process improvements.
Requirements:
  • Bachelor's degree in computer science, information systems, business administration, marketing, or a related field preferred; or equivalent work experience.
  • 5+ years of hands-on lifecycle marketing experience.
  • Experience building multi-channel, automated journeys in Salesforce Marketing Cloud.
  • Proven experience as a Salesforce Administrator, Salesforce CRM Manager, or in a similar role, with a deep understanding of Salesforce features and functionality.
  • Excellent analytical and problem-solving skills with the ability to troubleshoot and resolve issues effectively.
  • Strong communication skills, with the ability to convey technical information to non-technical users.
  • Ability to manage multiple tasks and projects simultaneously in a fast-paced environment.
  • Experience in financial services marketing is highly preferred.

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