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Senior Marketing Manager, Americas

1 month ago

Pennsylvania, United States Corporate Traveler Full time
About the Role

We are seeking a highly skilled Senior Marketing Manager to join our team in the Americas region. As a key member of our marketing department, you will be responsible for developing and executing marketing strategies that drive brand growth and profit.

Reporting to the FCM President for the Americas, you will work closely with the senior executive team to develop marketing strategies that enable brand growth and profit. You will also manage and lead a team of marketing personnel to develop and refine objectives and key deliverables.

Key Responsibilities:

  • Translate brand goals into plans and profitable go-to-market strategies.
  • Champion the FCM brand and ensure adherence to brand standards and values.
  • Work with PR to grow and promote FCM's position and develop top-of-mind awareness.
  • Maximize FCM's presence at key industry events and client-facing engagements.
  • Outline and direct marketing campaigns that drive lead generation and support the progression of the sales funnel.
  • Work with digital resources to maximize paid programs and lead nurture activities.
  • Coordinate customer communication and engagement activities to drive retention and satisfaction.
  • Develop customer-focused marketing campaigns to support upsell opportunities and revenue growth.
  • Set strategies, monitor performance, and drive excellence.
  • Develop and present an annual budget with quarterly reforecasts.
  • Help build and monitor an ROI-driven marketing function leveraging various performance marketing tools.
  • Formulate a deep understanding of the FCM customer through customer segmentation, analysis, and activity performance.

Requirements:

  • Essential part of the role is to understand the principles of B2B marketing and how to implement activities that will have an impact on the sales funnel.
  • Understanding of digital marketing mediums and how the various platforms play a role in integrated marketing strategies for the B2B segment is required.
  • VP of Marketing will coordinate the activities of the FCM Marketing team and work closely with other regional and global departments to deliver key objectives.
  • To ensure that plans are always cost-effective and have an impact in not only inquiry but sales, reporting is an essential part of the role.
  • Key decision-making skills are crucial as the role will make strategic decisions. A clear understanding of the company's long-term plans is essential as the individual will be required to deliver on these items.
  • This is a senior marketing role, and as such, suitable, classically trained candidates will need to have in excess of 5 years of dedicated Marketing Management experience with at least two of these years in a similar role with a known brand.