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Product Marketing Specialist

2 months ago

WilkesBarre, Pennsylvania, United States A. Rifkin Full time

SUMMARY
The Marketing Analyst is responsible for conducting research, gathering, and interpreting data regarding products and market dynamics to pinpoint potential new markets, sales avenues, and the most effective marketing strategies for specific products.

ESSENTIAL DUTIES AND RESPONSIBILITIES include, but are not limited to, the following:

- Conduct thorough research and compile data concerning current product markets, customer demographics, and factors affecting product demand; analyze findings to discover methods for enhancing sales and market reach of existing products.

- Gather competitive intelligence related to rival products, including pricing strategies, sales figures, and marketing or distribution approaches.

- Focus on market analysis with the capability to identify promising segments that A. Rifkin can target.

- Within these segments, generate comprehensive lead lists for Regional Sales Managers and guide them towards the appropriate prospects.

- Determine which trade shows and conferences would be beneficial for the efforts of Regional Sales Managers.

- Oversee the external agency responsible for website management, SEO, digital marketing initiatives, and other marketing responsibilities.

- Identify potential new distributors within targeted segments and provide their contact details to the Sales team for follow-up.

- Stay informed about current marketing trends, development opportunities, and industry best practices.

SUPERVISORY RESPONSIBILITIES
Not applicable.

QUALIFICATIONS
To excel in this role, an individual must effectively perform each essential duty. The qualifications listed below represent the knowledge, skills, and abilities required. Reasonable accommodations may be made to enable individuals with disabilities to fulfill the essential functions.

EDUCATION and/or EXPERIENCE
A Bachelor's degree in Marketing or a related field is required.
A minimum of 2 years of relevant work experience is necessary.

REQUIRED SKILLS/ABILITIES:
- Exceptional verbal and written communication skills.
- Strong organizational skills and meticulous attention to detail.
- Advanced research and analytical capabilities.
- Proficient in Microsoft Office Suite or similar software.
- Must possess advanced reasoning skills, including the ability to define problems, gather data, establish facts, and draw valid conclusions.