Sales Director

4 weeks ago

Worcester, Massachusetts, United States Highgate Hotels Full time
Director of Sales & Marketing

Highgate Hotels is seeking a seasoned sales leader to drive top-line revenue growth and develop a strategic marketing communications plan to achieve the desired positioning of the hotel.

Key Responsibilities:
  • Lead and drive top-line revenue for traditional sales segments, including group, volume transient, and catering.
  • Assess and react to market trends, market share, and the competitive hotel environment.
  • Develop and implement a marketing communications plan to achieve the desired positioning of the hotel and manage the sales and marketing budget.
  • Act as the hotel's voice of the customer and communicate key issues and concerns at all levels of the organization.
  • Fluent in reading and assimilating Smith Travel Research data, financial P&L, mix of sales, forecasting, group pace/position, and traditional hotel reporting.
  • Ability to understand and communicate market trends, demand generators, supply/demand, and economic factors affecting hotel performance.
  • Conduct comprehensive competitive set reviews, SWOT analysis, and keep tabs on new supply.
  • Understand GEO source and ability to develop a plan to penetrate primary markets.
  • Develop and implement key segment strategy and manage key accounts (both existing and target).
  • Design effective sales deployment schemes and market assignments.
  • Develop sales goals designed to achieve budget and market share targets.
  • Manage group pace measurement and set sales production goals.
  • Manage sales activity and travel schedule.
Requirements:
  • Bachelor's degree preferred in Marketing.
  • At least 3 years' experience as a sales leader, with prior hotel sales experience.
  • Experience dealing with and communicating with ownership groups and asset management.
  • Proficient in managing and using sales automation (DELPHI) and PMS systems.
  • Experience working collaboratively with revenue management.
  • Well-rounded knowledge of all market segments and channel sources, as well as ability to develop a strategic plan for each.
  • Excellent communication and presentation skills.
  • Strong interpersonal skills and ability to work in a team environment.
  • Ability to direct, lead, train, motivate, and drive a direct sales team; and develop a cooperative and competitive team spirit and winning attitude.
  • Must be proficient in MS Office, including Word, Excel, and PowerPoint.
  • Must be able to multitask and prioritize departmental functions to meet deadlines.

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