Customer Engagement Director
4 days ago
We are seeking an experienced marketing professional to join our team as a VP of Customer Management Program Management Lead Analyst. This role will be responsible for driving marketing initiatives that engage customers and drive business growth. As a member of the Existing Customer Marketing (ECM) team, you will play a critical role in driving all aspects of the customer lifecycle, including Early Engagement, Usage & Loyalty, and Retention strategies.
Responsibilities
As a VP of Customer Management Program Management Lead Analyst, you will be responsible for navigating and completing channel integration steps to get strategies into market, staying abreast of marketing technology capabilities, and serving as a resource for the team. You will also be responsible for assessing for impacts and potential need for additional testing to ensure overall channel integrity, collaborating with business partners to execute campaigns/initiatives that drive acquisitions growth and greater customer engagement, making decisions and recommendations based on analytics, identifying and managing issues to resolution, and assisting with monthly budget reconciliation and marketing invoice processing to ensure proper vendor execution.
Requirements
To be successful in this role, you will need 6-10 years of experience in Marketing and retail bank/financial services industry experience, attention to detail, advanced project management skills, good communication and problem-solving skills, demonstrated organizational skills and ability to manage multiple tasks/projects at once, creative problem solving and sense of ownership, solid communication, presentation, and project management skills, and ability to work well under tight deadlines in a fast-paced and team-oriented environment.
Additional Benefits
Citi offers a comprehensive suite of benefits to support employees' physical and mental health, including access to medical, dental, and vision coverage, 401(k) plan, life insurance, disability insurance, and wellness programs.
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