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Trade Marketing Manager
2 months ago
We are seeking a highly skilled Trade Marketing Manager to join our team at Anheuser-Busch. As a key member of our marketing team, you will be responsible for developing and executing retail marketing strategies to drive sales and increase brand awareness.
Key Responsibilities- Develop and Execute Retail Marketing Strategies: Create and implement retail marketing plans to target key consumers and drive sales.
- Manage Trade Programs: Develop and manage trade programs, including point-of-connection trade materials, promotional premiums, and retail merchandise elements.
- Cultivate Relationships: Build and maintain relationships with internal and external partners, including wholesalers and suppliers.
- Monitor and Analyze Performance: Track and analyze the effectiveness of trade programs and make recommendations for improvement.
- Manage Inventory: Oversee the management of inventory, including ordering and distribution.
- Education: Bachelor's degree in Marketing, Management, or related field.
- Experience: 3+ years of marketing experience, preferably in a role involved in branding.
- Skills: Strong understanding of the 3-tier system, target consumer and market demographics, and retail, merchandise, and basic supply-chain management.
- Software: Proficient with Microsoft Office and other office-related software.
- Competitive Salary
- Flexible Paid Time Off
- Medical, Dental & Vision Insurance
- 401K Up to 6% Match
- Generous Parental Leave Options
- Employee Discounts
