Marketing Specialist for Employer Brand Enhancement

4 weeks ago

Memphis TN, United States Baptist Memorial Health Care Full time

**Job Summary**

The Recruitment Marketing Specialist role at Baptist Memorial Health Care involves enhancing the employer brand and attracting top talent to our organization. This specialist will collaborate closely with the Talent Acquisition team and Corporate Communications team to effectively market recruitment campaigns.

**Key Responsibilities:**

  • Plan and implement a recruitment marketing and employer branding strategy to attract high-quality applicants.
  • Develop and execute innovative recruitment marketing strategies across various channels, including social media, job boards, email, and more.
  • Create engaging content, such as blog posts, videos, and social media content, that highlights our culture, values, and career opportunities.
  • Organize and promote recruiting events and strategies to engage potential candidates and build relationships within the community.
  • Analyze market trends and leverage insights to position Baptist Memorial Health Care as a leading employer in the healthcare industry and Mid-South.
  • Establish a strong collaborative relationship with the Corporate Communications team to enhance recruitment marketing tactics and employer branding strategy.
  • Collaborate with the talent acquisition team to ensure a cohesive and effective approach to attracting diverse talent.
  • Create monthly reports on key recruitment marketing metrics.

**Requirements and Preferences:**

  • Three years of experience in recruitment marketing, communications, or a related field, with a strong focus on content creation and social media.
  • Bachelor's degree in marketing, communications, HR, or a related discipline.
  • Experience with social media platforms and analytics tools.
  • Excellent written and verbal communication skills, with the ability to work collaboratively in a fast-paced environment.

**About Baptist Memorial Health Care:**

We offer a competitive compensation and benefits package, including paid vacation/time off, continuing education opportunities, and a generous retirement plan. Our team is dedicated to providing exceptional care and service to our patients and community.

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