Digital Marketing Strategist for Commercial Security Solutions

3 weeks ago


Charlotte, North Carolina, United States CPI Security Full time

We are seeking a talented Digital Marketing Strategist to join our team at CPI Security, a leading provider of security and automation solutions.

**About Us:**

CPI Security is a leader in the security and automation industry, with over 750 employees and a reputation for excellence. We were founded in 1991 on a passion for helping and protecting others, and we continue to innovate and grow today.

**The Role:

We are looking for a skilled Digital Marketing Strategist to coordinate all marketing communications and materials for our new construction and commercial channels. This includes working with our creative team and business partners to develop insights and analysis to understand market demographics, identify opportunities, and create plans to drive awareness, consideration, and purchase from new construction homeowners and commercial businesses.

The ideal candidate will have 3-5 years of marketing experience, specifically managing campaigns and content creation. They will be responsible for content development, including website content, digital marketing, email marketing, and channel marketing materials support. A strong understanding of the retail environment, including e-commerce, is essential.

**Responsibilities:**

  • Coordinate marketing communications and materials for new construction and commercial channels
  • Develop insights and analysis to understand market demographics and identify opportunities
  • Partner with sales leadership to develop and manage sales and support materials
  • Communicate performance and marketing feedback to builders and sales partners
  • Aide in the coordination, development, and promotion of content marketing

**Requirements:**

  • Bachelor's degree or higher in a related field preferred
  • Proficiency in Microsoft Outlook, Word, PowerPoint, Excel
  • 3-5 years of marketing experience, specifically managing campaigns and content creation
  • Strong written and verbal communication skills
  • Knowledge of the internet, digital marketing, and social media

**What We Offer:**

We offer an aggressive pay package, great medical, dental, vision, short- and long-term disability, and life insurance options. You will also receive company-paid holidays, floating holiday, and paid time off (PTO). Additionally, you will be eligible for our 401(k) plan with a competitive company match and a free monitored security system after 90 days. We also provide education assistance, engaging company culture, and volunteer and community engagement opportunities.

**Salary:** $65,000 - $85,000 per year, depending on experience.



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