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VP of Growth Marketing Strategist
2 months ago
About the Role:
We are seeking an experienced VP of Growth Marketing to lead our growth marketing team at Identified Talent Solutions. As a key member of our leadership team, you will be responsible for developing and executing a comprehensive growth marketing strategy to drive revenue growth and customer acquisition.
Key Responsibilities:
- Spearhead Revenue Growth: Develop and execute strategic plans to drive revenue growth through performance marketing strategies across paid media channels.
- Establish Departmental Goals: Set and achieve key departmental goals focused on customer acquisition, lifetime value, and channel growth while ensuring marketing efficiency.
- Marketing Campaigns: Plan, supervise, and implement marketing campaigns across digital channels (Social, Search, Affiliate, Display) and traditional channels (Video, Audio, OOH, Direct Mail).
- Performance Metrics: Track and analyze performance metrics, providing insights and recommendations to optimize marketing strategies and campaigns.
- Team Leadership: Mentor and develop a flexible, collaborative, and high-performing growth marketing team.
- Vendor Partnerships: Manage vendor and partner relationships to identify opportunities for growth.
- Industry Trends: Stay informed about industry trends to identify new channels, platforms, and tools.
Requirements:
- 7+ years of experience with DTC subscription and traditional ecommerce.
- 3+ years of experience as Head of Growth for a digitally native business with annual sales of $200M+.
- 3+ years of experience with hands-on experience with media buying on platforms like Meta and/or Google.
- 3+ years of experience in offline marketing, particularly TV/OTT and Audio.
- Proven leadership of high-performing growth marketing teams of 4+ people.
- Managed diverse media budgets of $100M+.
- Data-driven with the ability to consolidate data from various sources.
- Comfortable in a dynamic, hybrid work environment with the ability to adapt and unify teams.
Preferred Qualifications:
- Experience with marketplaces and/or retail media.
- Knowledge of conversion rate optimization (CRO).
- Experience with CRM, particularly email marketing and SMS.
- Expertise in lead generation cultivation.
- Proficient in pulling and analyzing data from GA4, Heap, and Looker.
- Experience with CDP activation.
Compensation:
- Base salary: $225-$275K per year.
- Annual bonus: 25% + equity.
- Health Benefits
- Employer matching (up to 3% of base salary) for company-sponsored 401K plan.
