Market Research Analyst Lead
6 days ago
About the Role:
We are seeking a highly skilled Market Research Analyst Lead to join our team. As a key member of our Market Insight team, you will be responsible for designing and executing quantitative and qualitative market research projects to fulfill the needs of our organization.
The ideal candidate will have excellent quantitative and qualitative research skills, as well as strong soft skills such as being a proactive thought partner and having excellent client relationship skills. You will work independently and collaboratively within the team to achieve the desired outcomes of all projects.
Key Responsibilities:
- Design and execute quantitative and qualitative market research projects to fulfill the needs of the organization.
- Conduct in-house execution and analysis of both qualitative and quantitative primary market research, synthesizing qualitative response or descriptive and inferential statistical analysis, as appropriate to extract actionable insights and communicate those insights to the organization.
- Source and employ third-party research vendors to execute specific projects.
- Conduct rigorous secondary data analytics and desk research of publicly available information to inform study design and identify relevant trends.
- Create, maintain, and update key competitive intelligence resources (depositories, websites, etc.).
- Work with data from multiple sources, interpret data and turn it into actionable insight.
- Implement research best practices.
- Balance the creative and analytical skills with the ability to proactively define research questions, identify appropriate methods, execute studies, and synthesize findings.
Requirements:
- Bachelor's degree in Marketing Research, Marketing, Chemistry, Biology, Life Sciences; or an equivalent combination of education and experience.
- 5 years market research and 2-3 years strategy development experience. Experience working as a market research vendor or in a consulting role is preferred.
- Significant experience executing market research and managing external research vendors, consultants, and agencies.
- Understanding of pharmaceutical development and commercialization process, as well as industry competitive dynamics within the pharmaceutical space is preferred.
- Understanding of the Scientific Technology and Information market is preferred.
- Ability to work independently and as part of a team balancing competing priorities, manage multiple concurrent projects, identify problems, and anticipate needs.
- Required ability to synthesize insights into a strategic market framework (including key market trends, competitive insights, market strategy, tactics, GTM resources and product capabilities vs. promotional messaging, etc.).
- Possess excellent verbal and written communication skills, including excellent client relationship skill sets with the ability to communicate analytical terms in non-analytical business language to a diverse group of leadership, and other professionals.
- Demonstrated ability to influence others. Ability to work independently and take initiative.
- Proficient in Microsoft Office Suite; Power BI and Tableau.
What We Offer:
- Competitive salary range: $100,000 - $140,000 per year.
- Comprehensive benefits package, including a generous vacation plan, medical, dental, vision insurance plans, and employee savings and retirement plans.
About Manpower Group Inc.:
ManpowerGroup is a global leader in workforce solutions. We help organizations transform in a fast-changing world of work by sourcing, assessing, developing, and managing the talent that enables them to win. Our expert family of brands – Manpower, Experis, Talent Solutions, and Jefferson Wells – creates substantial value for candidates and clients across more than 75 countries and territories and has done so for over 70 years. We are recognized consistently for our diversity and commitment to inclusion, equality, and disability support.
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