Marketing Audience Strategy Lead
1 week ago
**Unlock the Power of Data-Driven Marketing**
Job OverviewJ.P. Morgan's Consumer and Community Banking Marketing Transformation is seeking a talented Marketing Audience Strategy Lead to join our team. As a key member, you will play a vital role in shaping the marketing audience vision and driving business growth through data-driven strategies.
Company OverviewWe are a leading financial services company with a rich history of innovation and customer-centricity. Our Marketing Transformation team is dedicated to leveraging technology and data to create seamless customer experiences across all touchpoints.
Salary and BenefitsThe estimated annual salary for this role is $140,000 - $160,000, depending on experience. In addition to a competitive compensation package, we offer a comprehensive benefits program, including medical, dental, and vision insurance, 401(k) matching, and paid time off.
Job DescriptionThis role requires a strategic thinker who can partner with cross-functional teams to drive marketing audience modernization efforts. Key responsibilities include:
- Developing a shared omni-channel vision for marketing audiences across platforms, channels, and products
- Drafting strategic plans, including timelines, resource requirements, and dependencies for data feature creation and foundational population management
- Partnering with Data & Analytics, Line of Business Marketing Teams, Performance Marketing, Finance, Product, and Technology to drive target state audience definition and management
- Assisting in the development of interim strategies for managing audiences for existing campaigns
To be successful in this role, you will need:
- 6+ years of marketing or equivalent experience, with expertise in marketing, product, and/or innovation
- Experience in driving marketing/digital transformation and change management within a large organization
- Strong analytical, problem-solving, and planning skills
- Ability to develop strong partnerships and work well collaboratively
- Excellent written and oral communication skills
A consulting or financial services industry background would be advantageous, as would experience in advocating for customer experience and developing strong collaboration between cross-functional teams.
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