Social Media Coordinator

4 weeks ago


Houston, Texas, United States Salata Full time
Job Summary

The Social Media Coordinator plays a vital role in helping Salata connect with communities and promote healthier, tastier lifestyles. This outgoing and innovative position demands a strong social conscience and a passion for the restaurant industry.

Key Responsibilities

Develop, implement, and manage our organic and social media strategy, including monthly social media calendars, local social media strategies for new restaurant openings, post openings, and LRM.

Responsible for content creation, including filming and editing video and photos, and copy for all social posts.

Stay up to date with the latest social media best practices and technologies, define the most important social media KPIs and goals to monitor for success, and maintain all Salata locations on Facebook Business Manager, ensuring that guest engagement is mutual, and all locations have a Facebook page with correct business details.

Measure the success of every social media campaign and create reports, work with the field team to guide franchisees in the development of local social media content for their local Facebook pages, and maintain approval process through social scheduling platform.

Collaborate with Marketing and Operations teams, monitor SEO and user engagement, and suggest content optimization, communicate with industry professionals and influencers via social media to create a strong network, and be comfortable being the subject in the content.

Requirements

1-2 years' experience working at a brand or agency.

4-year degree in communications, marketing, or work equivalent.

Knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, GMB, Snapchat, and TikTok and other social media best practices for a brand.

On-camera experience is a plus, but not a requirement, knowledge of Cap Cut, Photoshop, InDesign, and Illustrator is a plus.

Good understanding of social media KPIs, great interpersonal and communication skills, must have a driver's license, and must have a clear MVR report.

Work Environment

This job operates out of the Home Office in Houston and remotely from home office. This is a full-time exempt position, days and hours of work are Monday through Friday, 8:00 a.m. to 5 p.m. Occasionally, this position may work on weekends.

Travel

10%-20% travel is primarily local during the business day, although some out-of-area and overnight travel may be expected based on assigned territory.

Benefits & Perks

Free salads, flexible work schedule, competitive pay, medical, dental, vision, 401(k), matching paid time off, holiday pay, and growth opportunities.



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