Media Executive

3 weeks ago

Anchorage, Alaska, United States Gray Television Full time
About Gray Television

Gray Television is a leading media company that owns and operates high-quality stations in 113 television markets, reaching 36 percent of US television households. We strive for excellence through technology upgrades and employee training and development.

About KTUU

KTUU is a statewide news station in Anchorage, Alaska, comprising four stations: KTUU (NBC-affiliate), KYES (CBS-affiliate), KATH (NBC-affiliate), and KYEX (CBS-affiliate). Our award-winning sales and marketing team provides efficient and effective means to reach customers.

Job Summary

Media Executives at Gray Television work in a fast-paced environment, connecting with new clients to solve marketing problems through television stations and digital advertising options. Successful MEs are positively energized professionals who have meaningful business conversations with influential marketers and business leaders.

Duties and Responsibilities
  • Be a NEW BUSINESS Champion - Use creativity and connection to develop relationships with local business managers
  • Build winning campaign ideas specific to each client
  • Author business agreements and negotiate terms with local business leaders
  • Seek out and win the business of new advertisers through successful marketing of self and Gray Television brand
  • Quarterback execution of plans through interdepartmental coordination of video production, broadcast television, and usage of the latest digital marketing products and trends
  • Use research and current events to uncover new opportunities for your clients
  • Attend industry events, conferences, and networking opportunities to generate new business leads and cultivate business relationships
Qualifications and Requirements
  • Gray Television will train. High energy and social personality are required.
  • Bachelor's Degree in Business or a related degree is preferred.
  • Microsoft Office experience is required.
  • Ability to get along with others and maintain positive interdepartmental relationships.
  • Negotiation skills are required.
  • Valid Alaska driver's license required; must be insurable.

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