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Audience and Data Governance Manager

2 months ago

Des Moines, Iowa, United States General Motors Full time
About the Role

We are seeking a highly skilled Audience and Data Governance Manager to join our team at General Motors. This role will play a critical part in shaping our media and marketing approach, ensuring we leverage paid media to build consideration and intent amongst current and future new vehicle buyers.

Key Responsibilities
  • Lead the continued evolution of GM's audience-based media approach, working closely with internal data, martech, and analytics teams.
  • Develop requirements for media-data led initiatives, ensuring development of audiences matches requirements.
  • Ensure audience solutions are scalable across national, regional, and local activations.
  • Collaborate with advertising organizations (ANA, WFA) in addressability and data workstreams to ensure GM's voice is represented in the industry.
Requirements
  • Proven experience leading large, complex initiatives involving multiple stakeholders.
  • Ability to effectively lead and influence a team comprised of both direct and indirect reports.
  • Strong presentation and communication skills, including written and oral communications.
  • 5+ years of experience in digital paid media; agency and/or automotive experience preferred.
What We Offer

At General Motors, we offer a comprehensive compensation plan, including a competitive salary range of $116,100-$181,600, bonus potential, and a variety of health and wellbeing benefit programs.

We are an equal opportunity employer and comply with all applicable federal, state, and local fair employment practices laws. We are committed to providing a work environment free from unlawful discrimination and advancing equal employment opportunities for all qualified individuals.