Marketing Director

3 weeks ago


Alexandria, Virginia, United States United Way Worldwide Full time
About the Role
As a Marketing Director at United Way Worldwide, you will have the opportunity to lead the development and execution of marketing and communications strategies that support our community outreach and engagement efforts. The ideal candidate will have a proven track record in marketing and communications, with a strong understanding of multiple channel execution and successful management of large-scale collaborative programs.

About You
You will be responsible for creating a multi-year, integrated marketing strategy to promote our grant program's objectives and milestones in coordination with coalition partners. This includes overseeing the creation of marketing and communications materials, managing digital marketing campaigns, analyzing and reporting on campaign effectiveness, and designing and implementing community engagement strategies. Additionally, you will collaborate with other key stakeholders to align marketing and engagement efforts with overall program goals.

About United Way Worldwide
United Way Worldwide is an equal opportunity employer, seeking diverse, qualified professionals who want to make a difference in the world. We offer competitive salary and excellent benefits, including health, dental, life, short-term and long-term disability, employee assistance program, 403(b) plan, tuition assistance, paid time off, family sick leave, medical appointment leave, parental/adoption leave, dress for your day, free parking, onsite gym, monthly volunteering opportunities, and more.

Requirements and Qualifications
We are looking for a highly motivated individual with a Bachelor's degree in marketing, business administration, or a related field, or equivalent experience. A minimum of 5 years of working experience in marketing, with at least 2 years in community-based marketing communications for a diverse range of audiences, is required. Experience handling grant-specific budgets and reporting, as well as communicating complicated topics to a range of diverse demographics, is also essential. Our ideal candidate will have strong cultural competencies, be able to effectively communicate to a diverse audience, and have the ability to inspire and move a cross-functional team in a unified direction.

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