Brand Marketing Director
4 weeks ago
At Bimbo Bakeries USA, we are seeking a highly skilled Brand Marketing Director to lead our internal brand marketing team in developing and delivering against annual brand plans. This individual will work closely with our leadership team and define strategies for core growth and innovation.
Key Responsibilities:
- Lead marketing strategic planning, coordination, and execution.
- Manage product portfolio and proactively identify key levers to positively impact P&L.
- Develop and manage advertising and promotion plans and budgets.
- Oversee the development of insight-driven innovation pipelines for branded portfolios.
- Provide leadership, direction, and mentoring to the marketing team.
Requirements:
- 10+ years of marketing/category management experience, preferably in Consumer Packaged Goods.
- Excellent organizational and communication skills.
- Strong computer skills, including MS Office, Excel, and PowerPoint.
- Experience driving insights from syndicated data and primary/secondary research.
About Bimbo Bakeries USA:
We are a leading baking company with a portfolio of beloved brands, including Arnold, Brownberry, and Oroweat bread, Thomas' English muffins and bagels, and Sara Lee, Entenmann's, and Marinela cakes and donuts. Our dynamic team of over 20,000 associates works together to ensure our consumers have the freshest products at every meal.
What We Offer:
- Competitive pay and benefits.
- A safe and inclusive work environment that appreciates diversity and promotes development.
- Opportunities for growth and advancement.
How to Apply:
Please submit your application, including your resume and a cover letter, to [insert contact information].
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