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Trade Show Coordinator

2 months ago

Detroit, Michigan, United States Mitchell Martin Full time

**Job Summary**

The Mitchell Martin company is seeking a skilled Trade Show Coordinator to support the North American & International Market Reporting and Polk Automotive Solutions business. As a key member of the solution marketing team, you will work closely with product, sales, and enterprise marketing teams to drive business growth and support corporate initiatives.

**Key Responsibilities:**

  • Develop and deliver integrated marketing programs that meet corporate goals and capitalize on market trends and opportunities.
  • Manage virtual and in-person event marketing for chosen focus areas of the automotive industry.
  • Manage digital demand generation campaigns for chosen product areas globally and within the Americas region.
  • Establish effective communication strategies for campaign efforts by audience, geography, and segment.
  • Collaborate with the Americas and global sales team to ensure program objectives are understood and communicated, campaign milestones are achieved, and adjustments are made based on requirements or market shifts.
  • Coordinate with other marketing team members and key business leaders to schedule and orchestrate campaigns for maximum impact.

**Requirements:**

  • 5+ years' experience in B2B marketing, with a strong understanding of the automotive industry.
  • Excellent organizational skills, with the ability to multi-task and meet conflicting deadlines in a team environment.
  • Ability to work effectively in a matrix organization that is geographically dispersed.
  • Strong analytical, planning, and process development skills.
  • Willingness to travel to manage events within the US, 3-5 times a year, and as needed.