Marketing Manager, Brand Strategy

3 days ago

Burbank, California, United States Warner Media, LLC Full time

About the Role

The Manager, Brand Strategy & Marketing role is a pivotal position in elevating Warner Bros. Discovery's brand positioning through strategic marketing, asset acquisition, product placement, and brand strategy. This role oversees the acquisition and management of marketing and promotional assets for both global and domestic sales and marketing distribution.

Key Responsibilities

  • Manage and track high-volume marketing assets and team IP project assignments, overseeing updates to the company-wide library of marketing assets, and publishing to the B2B site by supervising the Brand Marketing Assets Supervisor to ensure compliance with talent and legal approvals.
  • Collaborate closely with key partner teams and departments, including Art & Advertising, Marketing Operations, WB International Television, Domestic Home Video, International, Consumer Products, Marketing, Music, Syndication, Production Offices, Legal, and Labor Relations, ensuring cohesive brand strategy and alignment across all initiatives and projects.
  • Support the SVP of Brand Strategy and Marketing through clearly communicating brand goals, positioning, and strategy to all constituents, serving as the central hub for internal and external partners to ensure all communications adhere to brand voice and strategy.
  • Act as the point of contact with external agencies and partners, leading communication and providing strategic/creative feedback while managing brand approvals.
  • Oversee the Brand Management Assets Supervisor and contingency workers, ensuring seamless on-boarding through training, best practices, brand guidelines, and adherence to WB Standards.
  • Support the SVP in identifying pitch strategies and opportunities for revenue-generating IP brand placements and partnerships, acting as the Brand Strategy and Marketing team's representative on set or location, ensuring seamless communication between the network, brand, and client.
  • Manage brand management for both current and legacy titles, ensuring meticulous compliance and clearance for all international and domestic requests.
  • Perform other related duties as assigned.

Requirements

  • Previous TV photo marketing and/or publicity experience required.
  • 5+ years of experience working with entertainment studios, brands, networks, and/or production executives with brands in show and out of show required.
  • Strong experience working knowledge of production required.
  • Account/Client Services experience required.
  • Significant project management experience required.
  • Experience working with Business Affairs, Legal, and Clearances within the entertainment field preferred.

What We Offer

Warner Bros. Discovery offers a competitive salary range of $77,000 to $143,000 per year, as well as a variety of benefits, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and sick time, and vacation.

How to Apply

If you're a qualified candidate with a passion for marketing and brand strategy, please submit your application, including your resume and a cover letter, to our website.

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