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Content Programming Manager

2 months ago

Los Angeles, California, United States BIGO Full time
About This Role

We are seeking a highly skilled Content Programming Manager to join our Marketing Department. As a key member of our team, you will be responsible for overseeing a platform-wide content programming strategy that creates understanding and symbiosis between our creators and communities.

This role will serve the North American market, ideating, planning, and executing content programs and initiatives that are globally/locally relevant to develop our diverse content ecosystem by leveraging market trends insights and BIGO LIVE in-app functions.

Responsibilities
  • Identify, strategize, and innovate content initiatives to serve business growth and increase user activeness by leveraging our core product functions.
  • Create, plan, and execute programs and events, including seasonal events, core-community events, and identifying new opportunities to increase engagement for all creators related activities and partnerships.
  • Create and manage content calendar and project plans, including objectives, target, roadmap, promotion tactics, and step-by-step action plan to ensure success of a campaign.
  • Set and report on key performance indicators (KPIs) for all content campaigns, such as DAU, retention, Livestream hours, watch time, and measure campaign performance against the KPIs.
  • Perform deep-dive analysis on creators' content performance, review data, and effectively implement strategy while identifying areas of success and needed improvement.
  • Actively innovate and plan content partnerships with internal and external creators and manage day-to-day relationships to empower them with new content ideas and support platform growth.
  • Develop company overview and project presentations for business meetings and pitch on new content opportunities.
  • Act as the main interface between the content and marketing team.
  • Work with cross-functional teams, including creative, user operation, legal, finance, PR, to develop joint platform plans.
  • Monitor and analyze market and industry trends, new topics, emerging content creators, and competitor performance to strategize on the company's content activities.
Qualifications
  • Minimum 8 years of experience in a content development or content marketing role in the tech or entertainment industry.
  • Extensive experience in campaign management and creator partnerships is a must.
  • Proven and demonstrable track record in creating new content ideas and producing live content.
  • Must be proactive, fast-thinking, self-starter who can own and lead projects.
  • Ability to work cross-functionally across multiple teams, stakeholders, and time zones.
  • Solid knowledge about Internet users, market trends, and major social platforms.
  • Strong analytic skills: Ability to derive actionable insights from campaign metrics and marketing data.
  • Strong attention to detail and organizational skills while working within tight deadlines and resource constraints.
  • Bachelor's Degree above.
Benefits
  • Competitive pay package that includes a base salary and performance-related bonus.
  • Generous paid time off starting at 4 weeks + 10 sick days and 9 Holidays per year.
  • Free medical, dental, and vision insurance.
  • 401k.
  • Free gym membership and meal allowance.