General Manager

4 weeks ago

Newington Rockingham County NH, United States Sig Sauer Full time

At SIG SAUER, we are seeking a highly skilled General Manager to lead the development and expansion of our new consumer mobile application. As a key member of our team, you will be responsible for the go-to-market strategy and tactical direction of this new line of business.

The ideal candidate will have a strong background in product management, digital media, and marketing, with experience in launching mobile-first businesses and managing P&L. You will be responsible for assembling and leading a team of FTEs and contractors through the launch and growth of NewApp.

Key Responsibilities:

  • Develop and execute a comprehensive business strategy for the hardware and software subscription, aligned with the overall goals of the company.
  • Set clear stage-appropriate objectives, key performance indicators (KPI's), and financial targets and ensure achievement.

Business Operations:

  • Oversee all aspects of the software subscription business, including product development, pricing, packaging, distribution, and customer support.
  • Ensure efficient and scalable operational processes, including billing, customer onboarding, and subscription management.

Sales and Marketing:

  • Develop and implement effective sales and marketing strategies to drive customer acquisition and retention for the software subscription business.
  • Analyze market trends, customer behavior, and competitor activities to identify growth opportunities and develop actionable plans to increase revenue.

Team Management:

  • Set clear performance expectations, provide regular feedback, and facilitate the growth and success of team members.

Consumer-Facing Application Development:

  • Define forward-looking application development roadmap, plans, short-term goals, and targeted end product, including UI/UX, pricing, subscriber attraction and retention, content creation, and monetization models.
  • Manage content development, including the SIG Academy and other SIG internal and external content.
  • Work with internal and external hardware development teams to fold new capabilities into the core application to extend the NewApp ecosystem capabilities and enhance the user experience.

Requirements:

  • Bachelor's degree in business administration, computer science, or a related field.
  • 8+ years of professional experience in product management, digital media, marketing, or eCommerce.
  • Specific experience launching mobile-first businesses, iOS or Android mobile applications, and/or digital marketing.
  • Experience in a lifestyle, fitness, or outdoor mobile applications and/or with hardware in the same areas.
  • Solid knowledge of product management & performance analytics, customer lifecycle management, mobile user acquisition via organic and paid channels, and digital marketing tools/techniques.
  • Experience in the firearms or outdoor brands industry is a plus.

What We Offer:

  • A dynamic and innovative work environment.
  • Opportunities for professional growth and development.
  • A competitive salary and benefits package.

Equal Opportunity Employer:

SIG SAUER, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status, or any other basis covered by appropriate law.

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