Sales Director
4 weeks ago
At Great Wolf Resorts, we are seeking a highly skilled Sales Manager to join our team. As a Sales Manager, you will be responsible for strategically targeting high-margin sales opportunities and converting them into sales wins, achieving assigned goals and contributing to the overall success of the Lodge.
Key Responsibilities- Develop and Execute Comprehensive Outbound Prospecting Strategy: Secure new and existing group room and event business by targeting shoulder and off-peak groups.
- Increase Market Share: Effectively network, research, and develop business to target, solicit, and win new business.
- Convert Group and Meeting Inquiries to Sales: Respond quickly, utilize exceptional sales skills, and provide diligent client service to convert inquiries into sales.
- Represent Great Wolf at Local and Regional Trade and Travel Shows: Promote Groups brand and uncover new opportunities in accordance with Lodge strategy.
- Build and Maintain Key Client Relationships: Generate repeat business and lifetime value by building strong relationships with clients.
- Prepare Compelling Group Proposals and Sales Materials: Create proposals and sales materials that result in sales wins.
- Deliver on Assigned Group Room and Catering Sales Goals: Contribute to the overall financial success of the lodge by delivering on assigned sales goals.
- Exercise Appropriate Authority to Negotiate Contracting Terms: Skillfully negotiate contracting terms, including pricing for meeting room rental and audio visual.
- Submit Weekly Reports: Document sales activities, converted business, and pipeline progression in a weekly report to the director of sales and catering.
- Create and Update Quarterly Sales Action Plans: Outline business development objectives and market segment strategy in quarterly sales action plans.
- Provide Consultation and Advice to Clients: Offer consultation and advice to clients on all aspects of lodge facilities and services when proposing and contracting groups and events.
- Monitor Room Blocks and Communicate with Property Personnel: Communicate with property personnel on a weekly basis regarding group room pick-ups, rooming lists, etc.
- Represent the Lodge in Investigating and Resolving Group Complaints or Conflicts: Investigate and resolve any group complaints or conflicts, including billing issues, misplaced items, reservations, and contract discrepancies.
- Complete Banquet Event Orders and Resumes: Communicate specific needs, contracted/agreed-upon details, and pricing for the meeting, event, or program in Banquet Event Orders and Resumes.
- Provide Detailed Information on Meeting-Specific Needs: Offer detailed information on meeting-specific needs throughout the entire booking process from negotiation through departure.
- Enter Accurate Rooming Lists, Routing Information, Tax-Exempt Status, and Verification of Payment: Enter accurate information in Company software systems.
- Maintain Posting Master Account Ledger: Keep track of all open PM accounts.
- Bachelor's Degree in Hotel/Hospitality or Related Field: Equivalent combination of education/experience.
- Minimum 4 Years in Sales with Specific Experience in Hospitality Event/Conference Sales: Demonstrated proficiency in Microsoft Office Suite.
- Successful Completion of Criminal Background Check and Drug Screen: Successful Department of Motor Vehicle check.
- Professional Communication Skills: Both verbal and written.
- Significant Customer Service Experience
- Strong Problem-Solving and Organizational Skills
- Attention to Detail and Ability to Exceed Quality Standards
- Enthusiastic and Positive Energy
- Multi-Tasking Ability
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