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Business Development Analyst

2 months ago

Auburn Hills, Michigan, United States Mersino Dewatering LLC Full time
Job Description

Job Summary:

Mersino Dewatering LLC is seeking a highly skilled Business Development Analyst to support the sales and marketing teams by compiling and analyzing sales and marketing data, generating leads, and creating reports for management presentations.

Key Responsibilities:

  • Data Analysis: Collect and analyze data from sales reports, CRM systems, and market research sources to identify trends, opportunities, and challenges in our markets.
  • CRM Management: Help drive usage of CRM system to capture pipeline opportunities and drive accurate forecasting of future revenue; must be a change-agent to help a geographically disbursed sales team increase CRM usage.
  • Lead Generation: Develop and maintain a lead generation and follow-up process using CRM tools and email campaigns, communicating leads found to appropriate sales team member for follow-up.
  • Reporting and Presentations: Create and update sales and marketing dashboards, reports, and presentations using data visualization tools and software.
  • Performance Evaluation: Monitor and evaluate the performance and effectiveness of sales and marketing activities and campaigns.
  • Team Collaboration: Collaborate with sales and marketing teams to provide feedback and recommendations for improvement.

Requirements:

  • Education: Bachelor's degree in business, marketing, statistics, or related field or equivalent experience.
  • Experience: Experience as a sales and market analyst or similar role in a construction, rental or manufacturing related industry.
  • Skills: Familiarity with Odoo (business management software) and proficiency in CRM systems, data analysis tools, and Microsoft Office applications.
  • Personal Qualities: Excellent communication, presentation, and interpersonal skills; work independently and as part of a team; attention to detail and accuracy.

Company Culture:

Mersino Dewatering LLC is an Equal Opportunity Employer and values diversity and inclusion in the workplace.