CRM Data Analyst

4 days ago

New York, New York, United States Lunar Solar Group Full time
About Lunar Solar Group

Lunar Solar Group is a high-impact advertising agency that collaborates with consumer-focused brands to identify growth opportunities and innovative marketing strategies. Our agency combines digital marketing expertise with a suite of creative services to help brands scale. We're a globally recognized growth consultancy, technology studio, and full-service digital marketing agency. Our team solves complex growth challenges and builds brands via proprietary technology, innovative strategy, channel expertise, and flawless execution. We've built a track record of excellence across various verticals, including durable goods, consumer packaged goods, and SaaS. As we continue to expand rapidly, we're looking for talented professionals to join our team.

Job Summary

The CRM Analyst will be an integral member of the CRM division at Lunar Solar Group, reporting to a CRM Manager. This role will be responsible for owning the content creation process for all CRM assets, executing on reporting to track KPIs, and informing omni-channel growth. This is an exciting opportunity for candidates who want to develop a deeper understanding of a brand's marketing mix. Working closely with the design team and paid media team on cross-channel projects, the main objective of this role is to help improve and optimize customer lifecycles within the CRM channels.

Essential Duties & Responsibilities
  • Work directly on 5-10 clients in the DTC CPG space, helping to build, develop, and optimize their retention programs to drive conversions and LTV.
  • Develop and manage the content calendar and strategy for designated brands alongside the manager and design team.
  • Work closely with the CRM team to analyze findings, identify trends, share learnings, and recommend new strategies across clients.
  • Coordinate and traffic all client tasks within the project management system, ensuring all aspects of the email/SMS production process run smoothly.
  • Execute on all email, SMS, and push builds within their designated platform; assist with in-platform logic for email and SMS campaigns and automation.
  • Execute and evaluate ad hoc, weekly, monthly, quarterly, and yearly email reporting, with thoughtful analysis and recommendations.
  • Provide internal and external notes, complete with weekly action items and necessary updates.
  • Write compelling briefs that capture the goal of the email and tone of the brand.
  • Stay current on email best practices and industry standards; continuously recommend new approaches, innovative ideas, and/or technologies to deliver on KPIs.
Requirements
  • BS/BA Degree in Business, Psychology, Marketing, or a related field.
  • 0-3 years of digital marketing experience in the e-commerce industry.
  • Excellent attention to detail and quality assurance capabilities; willingness to be hands-on.
  • Strong knowledge of Excel, PowerPoint, and Word is a must.
  • Strong organizational and presentation skills.
  • Experience compiling, analyzing, and tracking data to aid in decision making.
  • Demonstrated familiarity with campaign management tools and/or an ESP is a strong plus.
  • Customer segmentation experience is a strong plus.
  • Knowledge of CSS or HTML is a strong plus.
  • Experience in the development of marketing assets and collaborating with members from creative and e-commerce teams.
  • Ability to think strategically, work independently, and thrive in a fast-paced, collaborative environment.
  • Excellent interpersonal skills; team player with the ability to communicate well among cross-functional teams.

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