Data-Driven Growth Analyst

1 month ago


New York, New York, United States Book of the Month Full time

About the Role

We are seeking a highly analytical and driven individual to join our DTC Growth and Retention Analyst Program. As a key member of our team, you will work across the full stack of DTC growth efforts, including customer acquisition, digital performance marketing, media buying, retention, LTV optimization, and member experience programs.

Key Responsibilities

  • Manage at-scale customer acquisition programs on Meta, Tiktok, email, and out-of-home channels.
  • Conceptualize and plan A/B tests across various technical and creative variables.
  • Work with the creative team to organize, track, and report on creative tests.
  • Manage cross-channel budgets to achieve CPE and CAC to LTV targets.
  • Analyze and report on performance and draw reasonable insights about performance.
  • Build and manage complex project plans for key member experience programs.
  • Gather, analyze, and report on member sentiment across channels.
  • Report on subscriber churn and help to ideate and execute new initiatives to improve customer attention.

Requirements

  • 0-3 years of work experience.
  • Strong history of academic and/or extracurricular excellence.
  • Strong analytical and quantitative problem-solving skills.
  • Strong work ethic and ability to learn quickly.
  • An interest in eCommerce, Direct to Consumer, or the book business.
  • High attention to detail and accuracy.
  • Grit and perseverance in the face of challenges.

About Us

Book of the Month is a leading DTC e-commerce company that offers a unique subscription service to book lovers. We are committed to providing an exceptional member experience and are seeking talented individuals to join our team.



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