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eCommerce Merchandise Strategy Manager

2 months ago

Dearborn, Michigan, United States Ford Motor Company Full time
Descripción del Trabajo

En Ford, somos los impulsores del mundo y los creadores del futuro. Cada día, nos levantamos, nos arremangamos y trabajamos para construir un mundo mejor juntos. Todos somos parte de algo más grande que nosotros mismos. ¿Estás listo para transformar la forma en que se mueve el mundo?

Tecnología Empresarial desempeña un papel fundamental en la configuración del futuro de la movilidad. Si buscas la oportunidad de aprovechar tecnología avanzada para redefinir el panorama del transporte, mejorar la experiencia del cliente y mejorar la vida de las personas, esta es tu oportunidad. Únete a nosotros y desafía tus habilidades en TI y analíticas para ayudar a crear vehículos tan inteligentes como tú.

El Gerente de Estrategia de Merchandising eCommerce es responsable de comprender profundamente las necesidades del cliente, gestionar el negocio diario y optimizar la presentación, organización y promoción de productos, como ropa y coleccionables, identificando características/funcionalidades/acciones para ofrecer valor al cliente y al negocio en una experiencia de compra excepcional. Este rol será el experto en merchandising eCommerce y trabajará de manera transversal con otros merchandisers, gerentes de producto, ingenieros, analistas, investigadores, agencias y socios comerciales para ejecutar estas acciones.

Responsabilidades

Lo que harás...
  • Gestionar y ser dueño del rendimiento diario y la optimización - Generar valor comercial diariamente mediante la extracción, análisis y traducción de datos analíticos web y de comportamiento en ideas prácticas para mejorar las ventas, la conversión y la satisfacción del cliente.
  • Adquirir un profundo entendimiento de las necesidades, tendencias y avances tecnológicos actuales y en evolución del cliente en el merchandising eCommerce.
  • Liderar y colaborar con socios comerciales, ingenieros y otros gerentes de producto para traducir los objetivos comerciales y las necesidades del usuario final en estrategias y tácticas que generen valor medible.
  • Implementar estrategias y tácticas de merchandising que incluyan, entre otras: estrategia de marca, estrategia de contenido, estrategia de búsqueda natural y búsqueda en el sitio, navegación y categorización de productos, gestión de contenido estático y dinámico, aprovechamiento de herramientas de personalización, implementación y monitoreo de calificaciones y reseñas, construcción de colecciones y desarrollo de incentivos y promociones estacionales.
  • Crear características bien definidas, historias de usuario y criterios de aceptación, priorizándolas en la planificación de lanzamientos.
  • Refinar características, historias y tácticas de merchandising formulando e iterando hipótesis a través de la investigación y pruebas de usuarios.
  • Condensar conceptos técnicos complejos en un lenguaje no técnico para las partes interesadas y la dirección, influyendo en los grupos de interés con hechos y datos para proporcionar contexto para el cambio.
  • Abogar por el usuario final y las partes interesadas al empatizar y comprender sus necesidades.
  • Líder colaborativo enfocado en buscar entender y resolver juntos.
  • Colaborar con operaciones para garantizar que se cumplan las expectativas de cumplimiento y manejo del cliente para los clientes de merchandising eCommerce.
Calificaciones

Tendrás...
  • Título universitario o una combinación de educación y experiencia laboral equivalente.
  • Más de 3 años de experiencia en Merchandising eCommerce Y Gestión de Productos.
  • Más de 1 año de experiencia en Gestión de Sitios Shopify con experiencia en cumplimiento de terceros.
Incluso mejor, podrías tener...
  • MBA u otro título de posgrado.
  • Experiencia trabajando con la Suite de Productos de Adobe - incluyendo AEM, Target, Analytics y Audience Manager o similar.
  • Experiencia en la industria automotriz, Merchandising en tiendas físicas, Agencia y/o Gestión de Productos.
  • Mentalidad orientada a datos con excelentes habilidades analíticas y utilización comprobada de información para tomar decisiones orientadas a resultados y medir resultados.
  • Experiencia comunicándose e influyendo en miembros de equipos funcionales y técnicos a todos los niveles de la organización.
  • Fuerte sentido de responsabilidad y propiedad, auto-iniciador con una actitud proactiva.
  • Cómodo trabajando en un entorno dinámico donde las prioridades cambian regularmente.
  • Capacidad para descomponer tareas o requisitos complejos en tareas más simples y manejables.
  • Consistentemente entrega resultados incluso en circunstancias difíciles con la capacidad de reconocer obstáculos y escalar problemas según sea necesario.
  • Experiencia liderando equipos multifuncionales.
  • Experiencia gestionando relaciones con agencias/socios.