Brand Manager

4 days ago

IL United States Tropicana Brands Group Full time
About Tropicana Brands Group

Tropicana Brands Group is a leading juice company that brings together some of the world's most beloved and up-and-coming brands in the juice category, including Tropicana, Naked, KeVita, Izze, Dole, Copella, and Punica.

Established in 2022 as a joint venture between PAI Partners and PepsiCo, our company combines the best of two worlds: industry-leading expertise and heritage, and a true entrepreneurial and agile mindset.

We have a global footprint of over 2,000 associates across North America and Europe, with a strong presence in innovation, R&D, manufacturing, distribution, sales, marketing, and nutrition expertise.

Our vision is to quench the world's thirst for more delight and nourishment, while continuing to build upon our commitment to diversity, sustainability, local community, and philanthropy.

Job Summary

We are seeking a highly qualified Brand Manager- KeVita & Premium Brands to support our US Marketing team in driving growth and achieving our company goals.

This role will be responsible for owning and optimizing our commercial execution, including packs, channels, in-store execution, and more, to drive growth and retention of KeVita drinks business.

The ideal candidate will be a critical thinker with exceptional communication, influencing, and relationship management skills, who thrives in a fast-paced environment.

Key Responsibilities
  • Support the development and implementation of strategies to accelerate KeVita's growth through retaining and recruiting consumers.
  • Recommend changes to in-year execution and/or identify new opportunities based on performance indicators.
  • Identify optimal portfolio and business expansion opportunities across channels, regions, and retailers based on current brand performance, competition, and consumer need state segmentation.
  • Lead cross-functional teams through the launch of new product and packaging innovation and visual ID changes.
  • Work collaboratively with the commercial team to develop price, promotion, and channel strategy plans.
  • Work collaboratively with marketing services and agencies to develop marketing materials and execution plans.
  • Demonstrate ability to implement short- and long-term strategies to support organizational operation and transformation.
  • Lead, influence, and collaborate across functions to drive results through formal and informal channels.
Requirements
  • Bachelor's degree required, preferably in Business or Marketing; MBA preferred.
  • Minimum 3-5 years of experience in Marketing, preferably in the CPG industry.
  • Proven ability to develop brand and marketing strategies.
  • Track record of delivering growth results.
  • Excellent understanding of the full marketing mix.
  • Strong interpersonal, communication, influencing, and organizational skills.
  • Experience leading cross-functional teams and comfortability leading teams including Supply Chain, R&D, Finance, Planning, etc.
  • Strong analytical and financial management skills (P&Ls, margin analysis, Comms).
  • Ability to thrive in a fast-paced agile environment with limited direction and balance competing priorities.
  • Ability to elevate work and present to executive leadership.
  • Experience planning and leading strategic initiatives.
  • Extremely versatile, dedicated to efficient productivity.
  • Strong project reporting skills, with a focus on interdepartmental communication.
Benefits Overview

Tropicana Brands Group is pleased to offer a comprehensive benefits package, including medical, dental, vision, company-provided life, STD, and LTD insurance.

In addition, you may also elect to participate in voluntary life, accident, hospital, and critical illness coverages.

Tropicana Brands Group offers a 401(k) plan administered through Fidelity, which allows you to contribute pre- or post-tax dollars and invest as you choose to save for retirement.

Tropicana Brands Group makes employer matching contributions to your 401(k) account and will contribute 100% of the first 3% and an additional 50% of the next 2% for a total of a 4% company contribution.

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