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Digital Marketing Strategist

2 months ago

New York, New York, United States Gesture Full time
About Gesture

We're a cutting-edge e-commerce and delivery-tech company that's revolutionizing the way people connect and share experiences. Our mission is to create innovative products and services that bring people closer together.

Job Title: Digital Marketing Specialist

We're seeking a highly skilled Digital Marketing Specialist to join our team. As a key member of our marketing department, you'll be responsible for developing and executing digital marketing campaigns that drive brand awareness, lead generation, and revenue growth.

Key Responsibilities:
  • Social Media Platforms Specialist
    • Develop and execute paid social media campaigns across platforms, including TikTok, Instagram, Facebook, and others.
  • Digital Campaign Management
    • Plan, execute, and optimize digital marketing campaigns across various channels, including social media, email marketing, search engine marketing (SEM), and display advertising.
  • Content Creation
    • Collaborate with content creators to develop engaging and relevant content for digital channels, ensuring alignment with our overall marketing strategy.
  • SEO and SEM
    • Conduct keyword research, monitor website performance, and manage pay-per-click (PPC) advertising campaigns to improve organic and paid search visibility.
  • Email Marketing
    • Create, segment, and analyze email campaigns to nurture leads and maintain strong communication with our audience.
  • Social Media Management
    • Develop and implement social media strategies to increase brand presence, engagement, and followership across various platforms.
  • Analytics and Reporting
    • Monitor, analyze, and report on the performance of digital marketing campaigns, providing insights and recommendations for continuous improvement.
  • Conversion Optimization
    • Implement A/B testing and other optimization strategies to improve website and landing page conversion rates.
  • Budget Management
    • Manage and allocate digital marketing budgets effectively to maximize ROI.
  • Market Research
    • Stay up to date with industry trends, competitor activities, and emerging digital marketing technologies.
Requirements:
  • Bachelor's degree in Marketing, Digital Marketing, or a related field (or equivalent experience).
  • Proven experience in digital marketing, with a focus on managing campaigns across various channels.
  • Proficiency in digital marketing tools and platforms such as Google Analytics, Google Ads, social media advertising platforms, email marketing software, etc.
  • Strong analytical skills and the ability to interpret data to make informed decisions.
  • Excellent written and verbal communication skills.
  • Creative thinking and the ability to develop innovative digital marketing strategies.
  • Detail-oriented and highly organized with strong project management skills.
  • Ability to work both independently and collaboratively in a team-oriented environment.
  • Certifications in digital marketing (e.g., Google Ads, HubSpot, or similar) is a plus.
Benefits:
  • Competitive salary and performance-based bonuses.
  • Stock Options
  • Unlimited PTO and more
  • Health, dental, and vision insurance
  • 401(k) retirement plan
  • Professional development opportunities
  • A collaborative and innovative work environment