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Strategic Marketing Manager

1 month ago

Edison, New Jersey, United States TEPHRA Full time

Job Description:

We are seeking a seasoned marketing professional to join our team at TEPHRA. As a Field Marketing Manager, you will be responsible for developing and executing a go-to-market strategy for our Banking, Financial Services, and Insurance (BFSI) business units.

The ideal candidate will have a proven track record of delivering successful field marketing programs that drive ROI. You will work closely with our NA BFSI sales leadership to conceptualize and implement marketing campaigns and event programs that are tracked and measured for effectiveness.

Responsibilities:

  • Develop and execute a go-to-market strategy for BFSI, including industry events, digital marketing programs, sales enablement, content creation, and analyst relations.
  • Enhance market perception and generate marketing and sales qualified leads.

Qualifications:

  • 10+ years of relevant experience in the IT services industry.
  • Proven track record of delivering successful field marketing programs that drive ROI.
  • BA degree required, MBA a plus.