Digital Marketing Strategist

4 weeks ago

Lanham, Maryland, United States Moore DM Group Full time
Job Title: Digital Marketing Strategist

About the Role:

As a Digital Marketing Strategist at Moore Digital, you will be responsible for leading digital campaign execution to acquire, cultivate, retain, and upgrade online donors across one or multiple nonprofit clients. The successful Strategist will be able to work in a fast-paced, creative environment with ever-shifting schedules and priorities.

About Moore Digital:

Moore Digital, a division of Moore, works to build donor surround sound with video, audio, and other digital messages. Part of this is through addressable media where you know who the person is you are targeting; this includes programmatic video, CTV, programmatic display, email, texting, and some social ads. And part is through non-addressable media like DRTV, traditional radio advertising, and other digital services like website design.

About the Team:

Moore is an innovation-led company of 5,000 people and the largest marketing, data, and fundraising company in North America serving the nonprofit industry. Some of our clients include Shriners Children's, Feeding America, ASPCA, Wounded Warrior, and Habitat for Humanity. We combine our strength in technology and unmatched industry expertise to provide clients with strategy, creativity, production, media, data, response management, and analytic services.

Your Responsibilities:

* Provide strategic direction for email marketing campaigns, digital media including programmatic, paid social, and paid search efforts, social media strategy, and other digital marketing tactics.
* Produce client performance reports, identifying trends and opportunities for growth.
* Work with writers, designers, advertising strategists, and technical experts to generate top-notch, engaging digital campaigns to support client goals.
* Ensure timeliness and accuracy of deliverables including multi-channel testing plans, campaign reports, and changes.
* Assist with researching and negotiating terms with vendors; routes and finalize contracts.
* Lead both client-facing and internal meetings.

Requirements:

* 2-3 years of online marketing and fundraising experience.
* Bachelor's degree.
* Knowledge of and experience with online marketing for nonprofits, including email campaigns, programmatic, paid social, and peer-to-peer fundraising.
* Development and implementation of online fundraising strategies, including management of communications calendars.
* Familiarity with digital direct response marketing strategy and tactics, and how to measure the impact of various channels and campaigns.
* Understanding of current industry best practices and emerging fundraising and marketing strategies.
* Currently available to commute to our Lanham, MD office 2 days per week.

About Moore:

Moore is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

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