Director of Marketing and Strategy

2 days ago

Aspen, Colorado, United States Limelight Hotels Full time
Job Title: Director of Marketing

Job Summary:

The Director of Marketing is a key leadership role responsible for developing and executing the marketing strategy for Limelight Hotels. This includes leading the marketing team, managing the annual marketing budget, and overseeing the development of marketing campaigns and initiatives.

Key Responsibilities:

  • Develop and execute the annual marketing strategy, including setting goals and objectives, and managing the marketing budget.
  • Lead the marketing team, including hiring, training, and evaluating team members.
  • Oversee the development of marketing campaigns and initiatives, including social media, email marketing, and event planning.
  • Manage the digital media presence, including the company website, third-party sites, and OTAs.
  • Partner with the Digital team to manage paid media efforts, including digital media plans, PPC, SEO, social media, and other digital marketing efforts.
  • Partner with the Aspen One Content team to ensure all social media initiatives deliver against organic channel objectives.
  • Partner with the Aspen One Creative team to ensure creative campaigns deliver against brand standards and objectives.
  • Manage guest touchpoints, including in-room collateral, websites, and hotel communication.
  • Support the Aspen One Creative team in scheduling and maintaining photography for property events and updated photography.
  • Maintain the brand voice and pillars according to established brand standards.
  • Work with the GMs, Sales and Revenue departments to create seasonal packages, promotions, and communications.
  • Partner with the Food & Beverage and Events teams to ideate and develop events/programs, drive awareness and sales for key programs and initiatives.
  • Field and analyze ROI and value for new events and partnership requests.
  • Lead general F&B promotion, including management of the digital presence for all F&B venues across properties.
  • Discover new and nurture existing relationships with local partners that bring both culturally relevant and brand-aligned events and activations to the brand.
  • Manage all special project needs, including guest list management, event production, and coordination with the PR team.
  • Lead annual marketing budget process and invoicing efforts.
  • Manage vendor and agency relationships.
  • Generate comprehensive recaps for key initiatives.
  • Communicate and educate all hotel and brand initiatives and announcements to the properties.

Qualifications:

  • 10+ years of marketing experience.
  • Minimum of 5 years in hospitality marketing strongly preferred.
  • Experience in Restaurant and/or Food & Beverage outlets a plus.
  • Bachelor's Degree with preferred emphasis in marketing or business.
  • Experience with content and asset production.
  • Previous experience leading teams.
  • Must be able to lead, motivate and encourage others and possess very strong organization, communication and interpersonal skills.
  • Exceptional written, verbal and in person skills including etiquette and ability to work with the public.
  • Knowledge of communications skills, exceptional organization skills, ability to deal with diverse clientele, golf knowledge and or marina experience is an advantage.
  • Ability to solve practical problems and deal with a variety of variables in situations where only limited standardization exists.
  • Ability to interpret a variety of instructions furnished in written, oral, diagram or schedule form.

Work Environment and Physical Demands:

  • Ability to stand, type and sit at desk/computer for most of the work shift executing repetitive movements.
  • No adverse or hazardous conditions.
  • Not required, but preferred to be able to occasionally lift, push or pull 25 lbs. individually or with assistance.
  • Role requires travel to all properties.

Job Benefits:

  • Health, Dental and Vision Insurance Programs.
  • Flexible Spending Account Programs.
  • Life Insurance Programs.
  • Paid Time Off Programs.
  • Paid Leave Programs.
  • 401(k) Savings Plan.
  • Employee Ski Pass and Dependent Ski Passes.
  • Other company perks.

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